Toyota Tops List of World’s Most Admired Companies
The annual list of the World’s Most Admired Companies from Fortune Magazine has named Toyota Motor Company to the top slot for the Motor Vehicle category. The automaker also landed the number 24 spot in the overall ranking, making both positions an increase of one spot up from the company’s 2014 ranking.
Each year, the Hay Group conducts an in-depth survey through the assistance of more than 4,000 securities analysts, executives and directors that choose their top ten companies that they admire from a pre made list. The companies included on the list are analyzed based on nine specific attributes that are critical to the global success of a company including global competitiveness, people management, social responsibility and quality of management.
“We’d like to thank Toyota team members, associates and partners worldwide for helping us achieve this honor,” said Jim Lentz, Toyota Motor North America chief executive officer. “We are dedicated to our customers, communities, and to leading the future of mobility. We’re proud to be recognized as one of Fortune’s World’s Most Admired Companies and a leader in our industry.”
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Toyota Mississippi Produces 500,000th Corolla
An impressive production milestone will soon be set by the Toyota Mississippi Manufacturing Plant when the 500,000th produced Toyota Corolla officially rolls off of the assembly line. When this vehicle is officially completed it will mean that this milestone has been reached in only four years since this plant has only been open since 2011. This officially makes this the fastest that this goal was achieved compared with any other Toyota plant in the U.S. This is truly a tribute to the hard work and dedication of each of the over 2,000 employees of this plant, in fact, last year alone Toyota Mississippi produced 180,00 Corollas.
“The 500,000th Corolla vehicle is a milestone we’re excited to be celebrating,” said Fred Volf, Toyota Mississippi, vice president of manufacturing. “We are proud to produce the Corolla, and it wouldn’t have been accomplished without the 2,000 dedicated team members who support this operation.”
In addition to being incredibly dedicated to production, the team at Toyota Mississippi is also incredibly dedicated to its local community. In the four year since it first opened its doors, the Plant has contributed to the local area through philanthropic and sustainability efforts and job creation.
Amy Purdy To Drive 2015 Daytona 500 Pace Car
Toyota is combining its relationships with Amy Purdy and Daytona International Speedway by making Purdy the official Toyota Camry pace car driver for the 2015 Daytona 500, which airs this Sunday. This will now be the second year that the Toyota Camry has served as the pace car for the “The Great American Race”. Toyota has a long term partnership with the Daytona International Speedway that was formed when the two signed an 11 year contract making Toyota the Speedway’s first founding partner for the development of their “Daytona Rising” project.
Additionally, Purdy has been a spokesperson for Toyota for some time now and most recently starred in “How Great I am”, one of the brand’s two Super Bowl Commercials. Purdy is all about living life without limits, a motto that she has developed following the amputations of both legs below the knee due to a meningitis infection when she was only 19. Purdy has gone on to be a Paralympic medalist in Snowboarding and was the first runner up on a recent season of Dancing with The Stars, where she captures worldwide attention for being the first double amputee competitor.
“Another exciting moment in my relationship with Toyota,” said Purdy. “As a race fan, I’m thrilled to be invited to be the Honorary Pace Car driver at the biggest race of the NASCAR season – the Daytona 500. This is another opportunity to try something new and be bold in my own life. I can’t wait to visit my fellow Toyota athletes and step into their world by getting behind the wheel of the Camry pace car.”
New 2015 Toyota Prius Research & Review Page
Here at Fiore Toyota, we’re happy to announce that we’ve released our new 2015 Toyota Prius Research & Review Page so our friends from Hollidaysburg, Altoona, Johnstown, State College, and Indiana, PA can learn everything there is to know about this innovative hybrid. After you’ve read it, come by and visit us at 1000 Logan Boulevard.
Available in five different trims, every version of the new 2015 Toyota Prius is great for long road trips. It can get 48 mpg on the highway*!
To learn about every trim, the great safety features, and much more, read our new 2015 Toyota Prius Research & Review Page.
Fast Company Magazine Recognizes Toyota
Toyota Motor Company has been included on the list of the world’s 50 Most Innovative Companies for 2015 put together by Fast Company Magazine. Fast Company stated that they chose Toyota for its impressive work into the research and development of hydrogen fuel cell vehicles. Later this year, Toyota will be releasing the 2016 Mirai four-door, mid-size sedan, which will be the first mass-market hydrogen fuel cell vehicle ever.
As Fast Company writes, “Toyota plans to do for fuel cells what its Prius did for hybrids: make them ubiquitous and top of mind for environmentally conscious consumers.” Additional Fast Company comments include, “While other automakers are experimenting with fuel cells as niche vehicles, Toyota is the only one to engineer a global release, making all of its fuel-cell components in-house.”
The 2016 Toyota Mirai will be powered by a non-gasoline engine that emits water vapor and have the ability to travel as much as 300 miles on a full tank.
Two special edition Toyota models will be showcased at the 2015 Chicago Auto Show by Toyota Motor Company. These models include the 2016 Corolla Special Edition and the 2016 Camry Special Edition.
2016 Corolla Special Edition
This model has been designed with an edgier, more sporty look that includes features such as Unique 17” Alloy Wheels with Gloss Black Finish, Special Edition Floor Mats with Logo and Unique Exterior Badge, Red Accented Dash and Door Trim, Black Interior with Red Contrast Stitching, Three exterior color options – Absolutely Red, Black Sand Pearl and Super White and Smart Key System with Pushbutton Start.
Production will run from August – December 2015 with around 8,000 units being produced.
2016 Camry Special Edition
This model is powered by a2.5L 4-Cylinder engine paired with a 6-speed automatic transmission. Features included on this model are two exterior color options – Blizzard Pearl and Blue Streak Metallic, Entune Audio Plus, Available Entune Premium Audio with Navigation and App Suite, Smart Key with Pushbutton Start, Star Safety System, Power Tilt/Slide Moonroof, Unique 18” Alloy Wheels, Qi Wireless Charging and Smoked Tail Lamp Treatment.
Production will run from August 2015 – January 2016 with a total of around 12,000 units being produced.
January Sales Released by Toyota Division
January 2015 sales for Toyota Division have been announced by Toyota Motor Company showing an increase of 13.5% with a total of 146,063 units sold. On a Daily Selling Rate (DSR), Toyota sales increased by 11.2% for the month.
Additional January Highlights:
Page Coming Soon for 2015 Toyota Prius
The 2015 Toyota Prius will soon be highlighted in a new Research & Review page that Fiore Toyota will be providing for our customers from Hollidaysburg, Altoona, Johnstown, State College or Indiana, PA. The vehicle breakdown that this page will provide a variety of facts that include trim level options, MSRP, powertrain options and capabilities, EPA estimates, safety features, technological and convenience features, standard and available features and anything else you could want to know.
This Sunday during the Big Game, Toyota will be airing two advertisements that highlight the all-new 2015 Camry. Both commercials celebrate Toyota’s “One Bold Choice Leads to Another” campaign in a unique way with one celebrating “Bold Dads”, while the other takes a totally different approach.
In this spot titles “How Great I Am” Toyota highlights the impressive accomplishments of paralympic athlete Amy Purdy and her determination to never be held back. We watch her running, snowboarding, mountain biking and performing an intricate ballroom dancing routine that is a nod to her appearance on Dancing with the Stars. All the while, the commercial is voiced over by Muhammad Ali delivering his famous “How Great I Am” speech.
“To say I’m honored to be in this spot airing during the game would be an understatement,” said Purdy. “All my life I’ve been faced with choices, and I’ve been determined to be bold through every one of them. I have a great relationship with Toyota, and to be in an ad that encourages others to persevere and be bold in their own lives is something that is hard to accurately put into words.”
Check out the video above to see the spot now!
Toyota Released ‘One Bold Choice’ Campaign Teaser
For this year’s Super Bowl on February 1, 2015, Toyota will air two commercials featuring the Toyota Camry. The first of the two spots is part of their “One Bold Choice Lead to Another” which is a tribute to dads. This new spot features a series of fathers discussing their relationships with their own fathers and how that has helped to shape their role as a dad to their children. In anticipation of this new Super Bowl spot, the brand has released a new teaser spot featuring professional football players discussing fatherhood. The past and present athletes featured in this spot include Fred Jackson, DeMarcus Ware, LaVar Arrington and Kurt Warner.
“This ‘One Bold Choice’ campaign is all about the bold choices we as parents—fathers—have to make every day for our families. These choices range from teaching our kids, to showing them what a loving relationship looks like, to displaying sacrifice, work ethic, excellence and love in all areas of our lives,” said Kurt Warner. “Just as I try to encourage and inspire my kids to become greater tomorrow than they were today, my hope is that with the work of Toyota and this campaign, many others will be inspired to do the same in their lives.”
Fans are encouraged to join the campaign by tweeting a photo of themselves with their dads with the hashtag #OneBoldChoice.
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