Amy Purdy To Drive 2015 Daytona 500 Pace Car
Toyota is combining its relationships with Amy Purdy and Daytona International Speedway by making Purdy the official Toyota Camry pace car driver for the 2015 Daytona 500, which airs this Sunday. This will now be the second year that the Toyota Camry has served as the pace car for the “The Great American Race”. Toyota has a long term partnership with the Daytona International Speedway that was formed when the two signed an 11 year contract making Toyota the Speedway’s first founding partner for the development of their “Daytona Rising” project.
Additionally, Purdy has been a spokesperson for Toyota for some time now and most recently starred in “How Great I am”, one of the brand’s two Super Bowl Commercials. Purdy is all about living life without limits, a motto that she has developed following the amputations of both legs below the knee due to a meningitis infection when she was only 19. Purdy has gone on to be a Paralympic medalist in Snowboarding and was the first runner up on a recent season of Dancing with The Stars, where she captures worldwide attention for being the first double amputee competitor.
“Another exciting moment in my relationship with Toyota,” said Purdy. “As a race fan, I’m thrilled to be invited to be the Honorary Pace Car driver at the biggest race of the NASCAR season – the Daytona 500. This is another opportunity to try something new and be bold in my own life. I can’t wait to visit my fellow Toyota athletes and step into their world by getting behind the wheel of the Camry pace car.”
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New 2015 Toyota Prius Research & Review Page
Here at Fiore Toyota, we’re happy to announce that we’ve released our new 2015 Toyota Prius Research & Review Page so our friends from Hollidaysburg, Altoona, Johnstown, State College, and Indiana, PA can learn everything there is to know about this innovative hybrid. After you’ve read it, come by and visit us at 1000 Logan Boulevard.
Available in five different trims, every version of the new 2015 Toyota Prius is great for long road trips. It can get 48 mpg on the highway*!
To learn about every trim, the great safety features, and much more, read our new 2015 Toyota Prius Research & Review Page.
Fast Company Magazine Recognizes Toyota
Toyota Motor Company has been included on the list of the world’s 50 Most Innovative Companies for 2015 put together by Fast Company Magazine. Fast Company stated that they chose Toyota for its impressive work into the research and development of hydrogen fuel cell vehicles. Later this year, Toyota will be releasing the 2016 Mirai four-door, mid-size sedan, which will be the first mass-market hydrogen fuel cell vehicle ever.
As Fast Company writes, “Toyota plans to do for fuel cells what its Prius did for hybrids: make them ubiquitous and top of mind for environmentally conscious consumers.” Additional Fast Company comments include, “While other automakers are experimenting with fuel cells as niche vehicles, Toyota is the only one to engineer a global release, making all of its fuel-cell components in-house.”
The 2016 Toyota Mirai will be powered by a non-gasoline engine that emits water vapor and have the ability to travel as much as 300 miles on a full tank.
Two special edition Toyota models will be showcased at the 2015 Chicago Auto Show by Toyota Motor Company. These models include the 2016 Corolla Special Edition and the 2016 Camry Special Edition.
2016 Corolla Special Edition
This model has been designed with an edgier, more sporty look that includes features such as Unique 17” Alloy Wheels with Gloss Black Finish, Special Edition Floor Mats with Logo and Unique Exterior Badge, Red Accented Dash and Door Trim, Black Interior with Red Contrast Stitching, Three exterior color options – Absolutely Red, Black Sand Pearl and Super White and Smart Key System with Pushbutton Start.
Production will run from August – December 2015 with around 8,000 units being produced.
2016 Camry Special Edition
This model is powered by a2.5L 4-Cylinder engine paired with a 6-speed automatic transmission. Features included on this model are two exterior color options – Blizzard Pearl and Blue Streak Metallic, Entune Audio Plus, Available Entune Premium Audio with Navigation and App Suite, Smart Key with Pushbutton Start, Star Safety System, Power Tilt/Slide Moonroof, Unique 18” Alloy Wheels, Qi Wireless Charging and Smoked Tail Lamp Treatment.
Production will run from August 2015 – January 2016 with a total of around 12,000 units being produced.
January Sales Released by Toyota Division
January 2015 sales for Toyota Division have been announced by Toyota Motor Company showing an increase of 13.5% with a total of 146,063 units sold. On a Daily Selling Rate (DSR), Toyota sales increased by 11.2% for the month.
Additional January Highlights:
Page Coming Soon for 2015 Toyota Prius
The 2015 Toyota Prius will soon be highlighted in a new Research & Review page that Fiore Toyota will be providing for our customers from Hollidaysburg, Altoona, Johnstown, State College or Indiana, PA. The vehicle breakdown that this page will provide a variety of facts that include trim level options, MSRP, powertrain options and capabilities, EPA estimates, safety features, technological and convenience features, standard and available features and anything else you could want to know.
This Sunday during the Big Game, Toyota will be airing two advertisements that highlight the all-new 2015 Camry. Both commercials celebrate Toyota’s “One Bold Choice Leads to Another” campaign in a unique way with one celebrating “Bold Dads”, while the other takes a totally different approach.
In this spot titles “How Great I Am” Toyota highlights the impressive accomplishments of paralympic athlete Amy Purdy and her determination to never be held back. We watch her running, snowboarding, mountain biking and performing an intricate ballroom dancing routine that is a nod to her appearance on Dancing with the Stars. All the while, the commercial is voiced over by Muhammad Ali delivering his famous “How Great I Am” speech.
“To say I’m honored to be in this spot airing during the game would be an understatement,” said Purdy. “All my life I’ve been faced with choices, and I’ve been determined to be bold through every one of them. I have a great relationship with Toyota, and to be in an ad that encourages others to persevere and be bold in their own lives is something that is hard to accurately put into words.”
Check out the video above to see the spot now!
Toyota Released ‘One Bold Choice’ Campaign Teaser
For this year’s Super Bowl on February 1, 2015, Toyota will air two commercials featuring the Toyota Camry. The first of the two spots is part of their “One Bold Choice Lead to Another” which is a tribute to dads. This new spot features a series of fathers discussing their relationships with their own fathers and how that has helped to shape their role as a dad to their children. In anticipation of this new Super Bowl spot, the brand has released a new teaser spot featuring professional football players discussing fatherhood. The past and present athletes featured in this spot include Fred Jackson, DeMarcus Ware, LaVar Arrington and Kurt Warner.
“This ‘One Bold Choice’ campaign is all about the bold choices we as parents—fathers—have to make every day for our families. These choices range from teaching our kids, to showing them what a loving relationship looks like, to displaying sacrifice, work ethic, excellence and love in all areas of our lives,” said Kurt Warner. “Just as I try to encourage and inspire my kids to become greater tomorrow than they were today, my hope is that with the work of Toyota and this campaign, many others will be inspired to do the same in their lives.”
Fans are encouraged to join the campaign by tweeting a photo of themselves with their dads with the hashtag #OneBoldChoice.
The 2015 Toyota Tacoma can now be researched by interested Fiore Toyota customers that live near Hollidaysburg, Altoona, Johnstown, State College, and Indiana, PA. You can now learn all about it on the new Research & Review page we have released. This model is available as an Access Cab, Double Cab or TDR Pro.
A 263 hp 4.0L DOHC 24-Valve V6 with VVT-i engine provides power to the 2015 Toyota Tacoma along with a 6-speed Manual Transmission. EPA estimate for this model is up to 19 MPG highway*.
There are many standard and available features you get on the 2015 Toyota Tacoma, these features include Traction Control, Electronic Brake-Force Distribution, 4-Way Front Bucket Seats, Available 60.3” Bed Length and Available Backup Camera.
MSRP starts at $20,765** for the Access Cab, $22,875** for the Double Cab and $36,435** for the TDR Pro.
Fill out our online scheduling form to set up a test drive of the 2015 Toyota Tacoma with Fiore Toyota today!
*2014 EPA-estimated mileage. Actual mileage will vary.
**Manufacturer’s Suggested Retail Price, excludes the Delivery, Processing and Handling Fee. Excludes taxes, license, title and available or regionally required equipment. Actual dealer price will vary.
In order to help teens and their parents learn the importance of combating distracted driving, Toyota has launched the new TeenDrive365 distracted driving simulator with Oculus Rift. To utilize this system, the user simply needs to be sitting in any parked Toyota vehicle while wearing the special Oculus Rift headset. Additional technologies utilized by this system include RealSpace™ 3D Audio, 3D immersive audio, 100 degree field of view that goes beyond your peripheral vision, 360 degree head tracking that follows every turn of the head in real time and a unique 3D view with high quality depth and scale.
Once on, the headset will create a complete virtual simulation of a busy downtown road for drivers to navigate through. The actual pedals and steering wheel on the vehicle will be used in order to give you a real sense of driving throughout the program. While driving, you will be faced with a number of typical driving distractions including friends in the passenger and back seat, text messages, music and traffic noise. The program helps to monitor your ability to stay focused through the distractions and provides consequences if you don’t.
“Oculus Rift provides a virtual reality driving experience that mirrors real life behind the wheel, giving us a powerful, one-of-a-kind way to show parents and teens how everyday distractions can affect their ability to drive safely,” said Marjorie Schussel, Corporate Marketing Director for Toyota. “This is the most innovative example of how we’re helping teens and parents become safer drivers together through our ongoing Toyota TeenDrive365 initiative.”
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