This Sunday during the Big Game, Toyota will be airing two advertisements that highlight the all-new 2015 Camry. Both commercials celebrate Toyota’s “One Bold Choice Leads to Another” campaign in a unique way with one celebrating “Bold Dads”, while the other takes a totally different approach.
In this spot titles “How Great I Am” Toyota highlights the impressive accomplishments of paralympic athlete Amy Purdy and her determination to never be held back. We watch her running, snowboarding, mountain biking and performing an intricate ballroom dancing routine that is a nod to her appearance on Dancing with the Stars. All the while, the commercial is voiced over by Muhammad Ali delivering his famous “How Great I Am” speech.
“To say I’m honored to be in this spot airing during the game would be an understatement,” said Purdy. “All my life I’ve been faced with choices, and I’ve been determined to be bold through every one of them. I have a great relationship with Toyota, and to be in an ad that encourages others to persevere and be bold in their own lives is something that is hard to accurately put into words.”
Check out the video above to see the spot now!
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Toyota Released ‘One Bold Choice’ Campaign Teaser
For this year’s Super Bowl on February 1, 2015, Toyota will air two commercials featuring the Toyota Camry. The first of the two spots is part of their “One Bold Choice Lead to Another” which is a tribute to dads. This new spot features a series of fathers discussing their relationships with their own fathers and how that has helped to shape their role as a dad to their children. In anticipation of this new Super Bowl spot, the brand has released a new teaser spot featuring professional football players discussing fatherhood. The past and present athletes featured in this spot include Fred Jackson, DeMarcus Ware, LaVar Arrington and Kurt Warner.
“This ‘One Bold Choice’ campaign is all about the bold choices we as parents—fathers—have to make every day for our families. These choices range from teaching our kids, to showing them what a loving relationship looks like, to displaying sacrifice, work ethic, excellence and love in all areas of our lives,” said Kurt Warner. “Just as I try to encourage and inspire my kids to become greater tomorrow than they were today, my hope is that with the work of Toyota and this campaign, many others will be inspired to do the same in their lives.”
Fans are encouraged to join the campaign by tweeting a photo of themselves with their dads with the hashtag #OneBoldChoice.
The 2015 Toyota Tacoma can now be researched by interested Fiore Toyota customers that live near Hollidaysburg, Altoona, Johnstown, State College, and Indiana, PA. You can now learn all about it on the new Research & Review page we have released. This model is available as an Access Cab, Double Cab or TDR Pro.
A 263 hp 4.0L DOHC 24-Valve V6 with VVT-i engine provides power to the 2015 Toyota Tacoma along with a 6-speed Manual Transmission. EPA estimate for this model is up to 19 MPG highway*.
There are many standard and available features you get on the 2015 Toyota Tacoma, these features include Traction Control, Electronic Brake-Force Distribution, 4-Way Front Bucket Seats, Available 60.3” Bed Length and Available Backup Camera.
MSRP starts at $20,765** for the Access Cab, $22,875** for the Double Cab and $36,435** for the TDR Pro.
Fill out our online scheduling form to set up a test drive of the 2015 Toyota Tacoma with Fiore Toyota today!
*2014 EPA-estimated mileage. Actual mileage will vary.
**Manufacturer’s Suggested Retail Price, excludes the Delivery, Processing and Handling Fee. Excludes taxes, license, title and available or regionally required equipment. Actual dealer price will vary.
In order to help teens and their parents learn the importance of combating distracted driving, Toyota has launched the new TeenDrive365 distracted driving simulator with Oculus Rift. To utilize this system, the user simply needs to be sitting in any parked Toyota vehicle while wearing the special Oculus Rift headset. Additional technologies utilized by this system include RealSpace™ 3D Audio, 3D immersive audio, 100 degree field of view that goes beyond your peripheral vision, 360 degree head tracking that follows every turn of the head in real time and a unique 3D view with high quality depth and scale.
Once on, the headset will create a complete virtual simulation of a busy downtown road for drivers to navigate through. The actual pedals and steering wheel on the vehicle will be used in order to give you a real sense of driving throughout the program. While driving, you will be faced with a number of typical driving distractions including friends in the passenger and back seat, text messages, music and traffic noise. The program helps to monitor your ability to stay focused through the distractions and provides consequences if you don’t.
“Oculus Rift provides a virtual reality driving experience that mirrors real life behind the wheel, giving us a powerful, one-of-a-kind way to show parents and teens how everyday distractions can affect their ability to drive safely,” said Marjorie Schussel, Corporate Marketing Director for Toyota. “This is the most innovative example of how we’re helping teens and parents become safer drivers together through our ongoing Toyota TeenDrive365 initiative.”
Toyota Debuts 2016 Tacoma at NAIAS
Toyota Motor Company officially unveiled the 2016 Toyota Tacoma at the 2015 North American International Auto Show (NAIAS) in Detroit. This new model brings a whole new level of power and handling for incredible off-road capability along with a variety of available performance and convenience features. Additionally, this model has been designed with a more aggressive upper front grille and hood along with a “handlebar” design theme for the interior cabin giving it an athletic look on the outside and a sportier feel on the inside.
There are two engine and transmission options available for the 2016 Toyota Tacoma. The first is a 2.7L 4-Cylinder engine and the second is a 3.5L Atkinson cycle V6 engine. Transmission options include a six speed manual or six speed automatic transmission. This new pickup is available in either 4×2 or 4×4 and has five different grade options; Tough-as-nails TRD Off-Road, Work-ready SR, Top of the line Limited, Iconic SR5 and Athletic TRD Sport.
Additional available technologies on the 2016 Toyota Tacoma include Blind-Spot Monitor with Rear Cross Traffic Alert, Dual-Zone Automatic Climate Control, Hill Start Assist Control (HAC), Qi Wireless Charging, Clutch Start Cancel (manual transmission only), Power Moonroof, Crawl Control Leather-Trimmed Seats, Active Traction Control, Smart Key with Push-Button Start, Enhanced Touchscreen Audio and Automatic Limited Slip and Locking Rear Differential.
“For the past 50 years adventure-seeking Americans have relied on Toyota trucks to take them places, on and off-road,” said Bill Fay, group vice president & general manager, Toyota Division. “The all-new homegrown Tacoma is a tough truck designed, developed and built for lifestyles of the young and young-at-heart.”
2015 Toyota Tundra Page to be Released
A Research & Review page on the 2015 Toyota Tundra will soon be released by Fiore Toyota to provide important research information to all of our customers living near Hollidaysburg, Altoona, Johnstown, State College and Indiana, PA. On this page, you will find vehicle details such as trim level options, powertrain options and capabilities, EPA estimate, MSRP, safety features, convenience features, available features and much more. Keep an eye out for the release of this page under our “Model Lineup” tab to learn more.
A 2015 Toyota 4Runner Research & Review page has been released by Fiore Toyota for all of our customers interested in researching this all-new model and live near Hollidaysburg, Altoona, Johnstown, State College or Indiana, PA. Available trim levels include the SR5, Trail, Limited and TDR Pro.
A 270 hp 4.0L V6 engine powers the 2015 Toyota 4Runner paired with a 5-Speed Automatic Transmission. EPA estimate for this model is up to 22 MPG highway*.
Standard and available features on the 2015 Toyota 4Runner include Advanced Airbag System, Hill start Assist, Backup Camera, 8-Way Power Adjustable Driver’s Seat, Available 20” Alloy Wheels and Available Entune™ Premium Audio with Navigation and App Suite.
MSRP starts at $33,010** for the SR5, $35,915** for the Trail, $41,385** for the Limited and $43,420** for the TDR Pro.
Go online and schedule a test drive of the 2015 Toyota 4Runner with Fiore Toyota today!
*2014 EPA-estimated mileage. Actual mileage will vary.
**Manufacturer’s Suggested Retail Price, excludes the Delivery, Processing and Handling Fee. Excludes taxes, license, title and available or regionally required equipment. Actual dealer price will vary.
Multiple Toyota Vehicles Receive IIHS Awards
The Insurance Institute for Highway Safety (IIHS) presented Top Safety Pick and Top Safety Pick + awards to seven different Toyota models. The entire Toyota Group received a total of 12 awards, more than any other automaker received this year.
“At Toyota, our focus remains on the safety and peace of mind of our customers,” said Dino Triantafyllos, Toyota’s North American Chief Quality Officer. “We’re pleased the IIHS has recognized the strong and improved safety performance of our vehicles in a range of crash tests.”
The 2015 Top Safety Pick winners are the Toyota Avalon and RAV4, while the 2015 Top Safety Pick + winners are the Toyota Camry, Highlander, Sienna, Prius and Prius v.
Happy New Year from Fiore Toyota
Happy New Year from the staff at Fiore Toyota, located at 1000 Logan Blvd Hollidaysburgh PA, to all our customers. If you live in or around Hollidaysburg, Altoona, Johnstown or State College, PA be sure to come in and see us for all your automotive needs in 2015!
\Fiore Toyota is pleased to announce the arrival of our New 2015 Toyota Tacoma Research & Review Page for our customers who live around Hollidaysburg, Altoona, Johnstown, State College and Indiana, PA. This truck is built to perform with up to 236 horsepower from its 4.0L DOHC 24-Valve V6 with VVT-i Engine. There are three different versions available, the Access Cab, Double Cab and TRD Pro.
Safety is important to Toyota and that’s why the new New 2015 Toyota Tacoma has a variety of great safety features. It comes with Electronic Brake-Force Distribution, Anti-Lock Brake System, Vehicle Stability Control, Brake Assist and more!
Your new 2015 Toyota Tacoma will be a powerful vehicle that you’re going to love from the very first time you take it for a test drive. Visit our showroom at 1000 Logan Boulevard in Hollidaysburg, PA to see what everyone is talking about!
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