116 Innovators – “The Toyota Effect” Series
In an effort to publicize the effects of the Toyota Production System and the benefits of streamlining and simplifying work processes, Toyota has released three short films collectively known as “The Toyota Effect”. By sharing the Toyota Production System with their partners and community organizations, Toyota hopes to increase efficiency and decrease unnecessary spending, as well as help improve the lives of those around them.
Toyota teamed up with three award-winning directors, Kief Davidson, Steve James, and Ross Kauffman to make the films and then debuted them at the New York Film Festival this week. In the first video, 116 Innovators (directed by Steve James), Toyota team members pay a visit to a Chicago-based partner, ACE Metal Crafts. Ultimately, many small changes were made that made a very large impact on the time it took to carry out tasks, specifically within the shipping department, and the goal of improving efficiency was certainly met.
Watch the video above to see exactly how ACE Metal Crafts benefitted from their unique partnership with Toyota.
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Corporation of the Year Award Goes To Toyota
Safety, performance, and design awards are not the only accolades that Toyota has to brag about; the company can now add “Corporation of the Year” to the list of awards it has. The U.S. Hispanic Chamber of Commerce (USHCC) is giving the prestigious award to Toyota for its continued demonstration that diversity and inclusion activities are both principled and profitable within the workforce. The automaker was also recognized for continuously strengthening its ties with the community that is responsible for $1.5 trillion in consumer spending and for being the number one selling brand among Hispanics for ten consecutive years.
Javier Palomarez, USHCC President and CEO said: “We are thrilled to honor Toyota as our 2015 Corporation of the Year. As the world’s top automaker, Toyota demonstrates that global industry leaders can empower minorities while building a profitable business model. By constructing their vehicles where they sell them, Toyota supports local suppliers and economies. We look forward to their continued partnership with the Hispanic business community.”
Toyota Motor Manufacturing Alabama is celebrating the production of their 4 millionth engine at the plant located in Huntsville, that employs approximately 1,300 workers and produces V6, V8 and 4-cylinder engines. This is not the first time that the plant has made international news since it is the only plant globally to produce all three types of engines under one roof, making it one of the largest Toyota engine plants in the world.
Also, the Toyota Motor Manufacturing plant in Alabama is one of only two designated “model sustainable plants” in North America, resulting in other Toyota facilities benchmarking for its environmental achievements.
“We look to the Alabama plant as a leader. Every challenge it has faced, the team there exceeds any-and-all expectations,” said Osamu Ushio, executive vice president of operations and manufacturing, Toyota Motor Engineering & Manufacturing North America, Inc. “That is why we continue to invest so much into the facility. They have what it takes to be successful – a strong group of team members who are dedicated to quality and safety. They should be very proud of the 4-millionth milestone.”
To understand just how monumental reaching the 4 millionth engine is, here are some stats:
- Place the 4 million engines built over the last 12 years front to back and they would stretch from Huntsville to Las Vegas.
- Since the start of production in 2003, the Huntsville plant has built 1 million 4-cylinder engines, 1.3 million V6 engines and 1.7 million V8 engines.
- Spend two shifts in the plant and you’ll see a lot of horsepower – nearly 2,500 engines are built each day with an annual capacity of 710,000 engines. The horsepower of 4 million engines reaches over 1 billion, which is enough output to launch 29 space shuttles.
- The engines go into seven Toyota vehicles built in North America: Camry (America’s best-selling car), RAV4, Highlander, Sequoia, Tacoma, Tundra and Venza.
Child Passenger Safety Week – 5 Car Seat Myths
Child Passenger Safety is an important issue which is why Buckle Up for Life (a partnership between Toyota and Cincinnati Children’s Hospital Medical Center) has released the top five myths they want you to know about car seats.
“We know from our work with thousands of families across the country over the past decade that car seats can be frustrating. In fact, an alarming three out of four are not installed properly,” said Gloria del Castillo, child passenger safety expert at Cincinnati Children’s and national program manager for Buckle Up for Life.
The five car seat myths are as follows:
1.MYTH: Used car seats are always okay. FACT: Car seats have expiration dates.
2.MYTH: Older kids can sit in the front seat. FACT: Kids under 13 are safest in the back.
3.MYTH: Seatbelts alone protect small children. FACT: Children shorter than 4’9” need booster seats.
4.MYTH: A one year old can ride in a forward-facing car seat. FACT: Children should be rear-facing until age two.
5.MYTH: Expensive car seats are safer than others. FACT: All approved car seats are equally safe.
After the massive success in increased safety for children, Buckle Up for Life will expand to two new cities, Ann Arbor, MI and New Haven, CT to spread awareness. For more information visit: http://pressroom.toyota.com/releases/toyota+bufl+dispels+car+seat+myths+2015+safety+week.htm
August Sales Results Announced For Toyota Division
The Toyota Division’s total sales for August reached 190,894 units according to Toyota Motor Sales (TMS), U.S.A., Inc. With close to 200,000 units in just one month, the brand is continuing to sell at an impressively positive momentum throughout this year. In fact, for the entire year through the end of August, the brand’s sales have already reached 1,450,851, which is a 1.6% increase from where the brand was at this point of the year in 2014.
“Consumer confidence is at its highest level since January, despite predicted slower August industry sales,” said Bill Fay, Toyota Division group vice president and general manager. “For the Toyota Division, Tacoma and Highlander had their best sales month since 2003. In September, we are excited for the launch of the all-new Scion iM, iA and the 2016 Tacoma.”
Toyota Division August Results:
- Sienna sales reached 11,249 units
- RAV4 sales reached 30,534 units
- Tacoma sales increased by 13.2% with 16,230 units
- 4Runner sales increased by 15% with 8,811 units
- Corolla sales reached 31,726 units
- Tundra sales reached 10,057 units
- Highlander sales increased by 16% with 13,333 units
- Camry sales reached 37,592 units
- Sequoia sales increased by 14.8% with 1,048 units
The new 2016 Toyota Corolla is now at Fiore Toyota. Our Research and Review page on this model will be out shortly so be on the lookout for that. We have researched the new 2016 Toyota Corolla and will be giving our customers from Hollidaysburg, Altoona, Johnstown, State College, and Indiana, PA all the information we have so you can make an informed decision. Information like the MSRP, EPA fuel economy, standard and available features, and performance capabilities will be available in an easy to read format so you don’t have to go hunting for it yourself. If you already know that this is the sedan for you, come into 1000 Logan Boulevard in Hollidaysburg, PA 16648 for your test drive today!
Happy Labor Day!
It’s Labor Day, and Fiore Toyota would like to wish all of our customers from Hollidaysburg, Altoona, Johnstown, State College, and Indiana PA a happy, safe and enjoyable holiday! Once the celebrations are over we hope to see you here at 1000 Logan Boulevard in Hollidaysburg, PA so we can show you all of the exciting new models that we have in stock.
Auto-Biography Series Released By Toyota
Auto-Biography is the name of the new series that the Toyota has released on their YouTube page that provides customers with a look into the unique and endless capabilities of the 2015 Toyota Camry. This series showcases individuals who, like the Camry, offer more than meets the eye, and are constantly evolving to be the best version of themselves.
In the first episode, Toyota focuses on Jill, who works a day job as a customer service rep, but in her spare time is an avid writer. Over the years, she has published two children’s books, written a steamy play and is currently working on a stage production that tells the story of a famous R&B singer.
Hear Jill tell her full story in the video above and head on over to Fiore Toyota to learn more about the 2015 Toyota Camry.
The Toyota brand has been included on Fortune Magazine’s first-ever “Change the World” list, which was recently released. There is a total of 51 companies on this list and Toyota was listed to the number three spot due to its advancements in Hybrid and zero-emissions vehicles. Overall, Toyota hybrid vehicles account for 40 percent of the hybrid models sold globally in the hybrid market.
Toyota was the first brand to ever mass-produce a Hybrid vehicle when it developed the Toyota Prius back in 1997. Now, 18 years later, the brand is about to make history again when it launches the first-ever mass-produced Hydrogen Fuel Cell Zero-emissions vehicle next month. This all-new model is of course none other than the highly-anticipated Toyota Mirai.
The Magazine put this list together by asking business, academic, and nonprofit experts to provide them with businesses that they felt had made a significant impact on global social and environmental issues along with performing at the top of their game in terms of their profit-making strategy. Fortune ended up with a total of 200 nominees which were then evaluated based on four main factors. These factors included the degree of business innovation involved, the measurable impact at scale on an important social challenge, the contribution of the shared-value activities to the company’s profitability and competitive advantage, and the significance of the shared value effort to the overall business. In the end, they narrowed the list down to 51 overall winners.
Toyota Mirai Can Be Fueled By Lemonade
Toyota has been making an effort to showcase the impressive efficiency and capabilities of the all-new Toyota Mirai, the brand’s first-ever hydrogen fuel-cell vehicle. In order to demonstrate how hydrogen fuel can be harnessed from nearly anything, Toyota created a “Fueled By Everything” series on their youTube page. In the first two videos, they showed how everyday products such as cow manure and water from a creek could be converted into hydrogen to power this vehicle. Recently, they released another video in the series that showed them teaching children that the lemonade from their stands can be used to fuel this vehicle as well.
Unlike the more documentary style used in the previous videos in the series, this episode takes a more fun, humorous approach to the situation. The short spot shows a Toyota representative arriving at a neighborhood filled with kids trying to sell lemonade at their lemonade stands, but with little success. She then offers to purchase their excess lemonade from them and shows them how it can be used to power he car.
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