And the award for the Mid-size Pickup Truck of Texas goes to the new 2016 Toyota Tacoma! Last week the Texas Auto Writers Association’s (TAWA) had their annual Texas Truck Rodeo event where the truck winners are separated from the losers. The two-day event hosted 69 journalists who helped decide the winners of the various awards from the 88 vehicles in attendance. The Tacoma impressed the judges with its technology, performance, and style by showing off its new 3.5L V6 powertrain and off-road technology.
“As America’s best-selling mid-size pickup for ten years running, the recognition as Mid-size Pickup Truck of Texas confirms our efforts to produce a great truck that will carry Tacoma’s legacy as the toughest, most durable truck in the segment,” said Mike Sweers, Tacoma chief engineer. “Toyota’s commitment to the new Tacoma was focused on meeting the needs of adventure-seekers on a variety of tamed and untamed surfaces.”
If you are looking to set up a test drive or to find out more information on the new 2016 Toyota Tacoma, stop into Fiore Toyota and we will gladly help you out!
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In an effort to help curb unsafe driving habits in young people, Toyota is turning to those they listen to the most, their peers. The Toyota TeenDrive365 Video Challenge and The Toyota Driving Coach are the two latest initiatives headed by the automaker.
“We know that teens rank their own peers as one of the leading influencers on their behavioral choices. With that in mind, Discovery Education is proud to partner with Toyota on this unique initiative that empowers teens to use their digital storytelling skills to inspire their peers,” said Lori McFarling, Senior Vice President at Discovery Education. “To keep teens safe on the road, it’s critical that we reach them in the classroom – where they spend the majority of their time – by providing needed digital resources that emphasize the importance of making smart choices behind the wheel.”
The Toyota TeenDrive365 Video Challenge teams up with Discovery Education and prompts high school students all across the US to create short videos that aim to inspire their friends and family members to practice safe driving habits and to avoid distractions while behind the wheel. There is a $15,000 grand prize and an opportunity to work with a Discovery film crew to recreate their video as a TV-ready PSA. Visit www.TeenDrive365inschool.com for more information.
DoSomething.org will help empower teens with knowledge about distracted driving and will create an opportunity for conversation among teens and parents with the Toyota Driving Coach program. The campaign will run from October 1-31, 2015, so visit https://www.dosomething.org/campaigns/driving-coach for more information.
Fiore Toyota will soon be releasing a Research & Review page for the new 2016 Toyota Camry. The page will detail this model for our interested customers living in the Hollidaysburg, Altoona, Johnstown, State College, and Indiana, PA areas, and will include information on the trim level options and the standard and available features. While you’re waiting, you can sign up for a test drive and get the financing process started on our website ahead of time. Keep your eye on our blog, we will announce here when the new 2016 Toyota Camry Research & Review page is available for you on our site. We look forward to seeing you at 1000 Logan Boulevard in Hollidaysburg, PA soon.
September Sales Released For Toyota Division
September was another successful month for Toyota sales in the U.S. according to results that were recently released by Toyota Motor Sales (TMS), U.S.A., Inc. Throughout the entire month, the Toyota Division’s sales reached 169,105 units, which is a 16.3 percent increase over total sales from September of last year. In addition, for the first nine months of the year sales have reached 1,619,956 units, which is 3 percent higher than sales from the first three-quarters of 2014.
“Auto industry sales continue to accelerate at a strong pace,” said Bill Fay, Toyota Division group vice president and general manager. “Toyota Division sales were up over 16 percent in September, led by best-ever sales of RAV4 and Highlander.”
Toyota September Sales:
- Sales of the Avalon reached 4,828 units
- Sales of the Camry increased by 21 percent with 34,487 units
- Sales of the Corolla increased by 29 percent with 26,636 units
- Sales of the Highlander increased by 16.8 percent with 12,310 units
- Sales of the Prius increased by 12.8 percent with 16,110 units
- Sales of the RAV4 increased by 19.3 percent with 27,104 units
- Sales of the Sienna increased by 22.5 percent with 10,527 units
- Sales of the Tacoma reached 11,608 units
- Sales of the Tundra reached 8,044 units
- Sales of the Venza reached 1,584 units
- Sales of the Yaris reached 586 units
- Sales of the 4Runner increased by 32.6 percent with 7,506 units
- Sales of the Sequoia increased by 34.6 percent with 1,144 units
116 Innovators – “The Toyota Effect” Series
In an effort to publicize the effects of the Toyota Production System and the benefits of streamlining and simplifying work processes, Toyota has released three short films collectively known as “The Toyota Effect”. By sharing the Toyota Production System with their partners and community organizations, Toyota hopes to increase efficiency and decrease unnecessary spending, as well as help improve the lives of those around them.
Toyota teamed up with three award-winning directors, Kief Davidson, Steve James, and Ross Kauffman to make the films and then debuted them at the New York Film Festival this week. In the first video, 116 Innovators (directed by Steve James), Toyota team members pay a visit to a Chicago-based partner, ACE Metal Crafts. Ultimately, many small changes were made that made a very large impact on the time it took to carry out tasks, specifically within the shipping department, and the goal of improving efficiency was certainly met.
Watch the video above to see exactly how ACE Metal Crafts benefitted from their unique partnership with Toyota.
Corporation of the Year Award Goes To Toyota
Safety, performance, and design awards are not the only accolades that Toyota has to brag about; the company can now add “Corporation of the Year” to the list of awards it has. The U.S. Hispanic Chamber of Commerce (USHCC) is giving the prestigious award to Toyota for its continued demonstration that diversity and inclusion activities are both principled and profitable within the workforce. The automaker was also recognized for continuously strengthening its ties with the community that is responsible for $1.5 trillion in consumer spending and for being the number one selling brand among Hispanics for ten consecutive years.
Javier Palomarez, USHCC President and CEO said: “We are thrilled to honor Toyota as our 2015 Corporation of the Year. As the world’s top automaker, Toyota demonstrates that global industry leaders can empower minorities while building a profitable business model. By constructing their vehicles where they sell them, Toyota supports local suppliers and economies. We look forward to their continued partnership with the Hispanic business community.”
Toyota Motor Manufacturing Alabama is celebrating the production of their 4 millionth engine at the plant located in Huntsville, that employs approximately 1,300 workers and produces V6, V8 and 4-cylinder engines. This is not the first time that the plant has made international news since it is the only plant globally to produce all three types of engines under one roof, making it one of the largest Toyota engine plants in the world.
Also, the Toyota Motor Manufacturing plant in Alabama is one of only two designated “model sustainable plants” in North America, resulting in other Toyota facilities benchmarking for its environmental achievements.
“We look to the Alabama plant as a leader. Every challenge it has faced, the team there exceeds any-and-all expectations,” said Osamu Ushio, executive vice president of operations and manufacturing, Toyota Motor Engineering & Manufacturing North America, Inc. “That is why we continue to invest so much into the facility. They have what it takes to be successful – a strong group of team members who are dedicated to quality and safety. They should be very proud of the 4-millionth milestone.”
To understand just how monumental reaching the 4 millionth engine is, here are some stats:
- Place the 4 million engines built over the last 12 years front to back and they would stretch from Huntsville to Las Vegas.
- Since the start of production in 2003, the Huntsville plant has built 1 million 4-cylinder engines, 1.3 million V6 engines and 1.7 million V8 engines.
- Spend two shifts in the plant and you’ll see a lot of horsepower – nearly 2,500 engines are built each day with an annual capacity of 710,000 engines. The horsepower of 4 million engines reaches over 1 billion, which is enough output to launch 29 space shuttles.
- The engines go into seven Toyota vehicles built in North America: Camry (America’s best-selling car), RAV4, Highlander, Sequoia, Tacoma, Tundra and Venza.
Child Passenger Safety Week – 5 Car Seat Myths
Child Passenger Safety is an important issue which is why Buckle Up for Life (a partnership between Toyota and Cincinnati Children’s Hospital Medical Center) has released the top five myths they want you to know about car seats.
“We know from our work with thousands of families across the country over the past decade that car seats can be frustrating. In fact, an alarming three out of four are not installed properly,” said Gloria del Castillo, child passenger safety expert at Cincinnati Children’s and national program manager for Buckle Up for Life.
The five car seat myths are as follows:
1.MYTH: Used car seats are always okay. FACT: Car seats have expiration dates.
2.MYTH: Older kids can sit in the front seat. FACT: Kids under 13 are safest in the back.
3.MYTH: Seatbelts alone protect small children. FACT: Children shorter than 4’9” need booster seats.
4.MYTH: A one year old can ride in a forward-facing car seat. FACT: Children should be rear-facing until age two.
5.MYTH: Expensive car seats are safer than others. FACT: All approved car seats are equally safe.
After the massive success in increased safety for children, Buckle Up for Life will expand to two new cities, Ann Arbor, MI and New Haven, CT to spread awareness. For more information visit: http://pressroom.toyota.com/releases/toyota+bufl+dispels+car+seat+myths+2015+safety+week.htm
August Sales Results Announced For Toyota Division
The Toyota Division’s total sales for August reached 190,894 units according to Toyota Motor Sales (TMS), U.S.A., Inc. With close to 200,000 units in just one month, the brand is continuing to sell at an impressively positive momentum throughout this year. In fact, for the entire year through the end of August, the brand’s sales have already reached 1,450,851, which is a 1.6% increase from where the brand was at this point of the year in 2014.
“Consumer confidence is at its highest level since January, despite predicted slower August industry sales,” said Bill Fay, Toyota Division group vice president and general manager. “For the Toyota Division, Tacoma and Highlander had their best sales month since 2003. In September, we are excited for the launch of the all-new Scion iM, iA and the 2016 Tacoma.”
Toyota Division August Results:
- Sienna sales reached 11,249 units
- RAV4 sales reached 30,534 units
- Tacoma sales increased by 13.2% with 16,230 units
- 4Runner sales increased by 15% with 8,811 units
- Corolla sales reached 31,726 units
- Tundra sales reached 10,057 units
- Highlander sales increased by 16% with 13,333 units
- Camry sales reached 37,592 units
- Sequoia sales increased by 14.8% with 1,048 units
The new 2016 Toyota Corolla is now at Fiore Toyota. Our Research and Review page on this model will be out shortly so be on the lookout for that. We have researched the new 2016 Toyota Corolla and will be giving our customers from Hollidaysburg, Altoona, Johnstown, State College, and Indiana, PA all the information we have so you can make an informed decision. Information like the MSRP, EPA fuel economy, standard and available features, and performance capabilities will be available in an easy to read format so you don’t have to go hunting for it yourself. If you already know that this is the sedan for you, come into 1000 Logan Boulevard in Hollidaysburg, PA 16648 for your test drive today!
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