Aug 31, 2015


 
Toyota has been making an effort to showcase the impressive efficiency and capabilities of the all-new Toyota Mirai, the brand’s first-ever hydrogen fuel-cell vehicle. In order to demonstrate how hydrogen fuel can be harnessed from nearly anything, Toyota created a “Fueled By Everything” series on their youTube page. In the first two videos, they showed how everyday products such as cow manure and water from a creek could be converted into hydrogen to power this vehicle. Recently, they released another video in the series that showed them teaching children that the lemonade from their stands can be used to fuel this vehicle as well.

Unlike the more documentary style used in the previous videos in the series, this episode takes a more fun, humorous approach to the situation. The short spot shows a Toyota representative arriving at a neighborhood filled with kids trying to sell lemonade at their lemonade stands, but with little success. She then offers to purchase their excess lemonade from them and shows them how it can be used to power he car.