Amy Purdy Featured in New Toyota Super Bowl Advertisement

Jan 30, 2015

This Sunday during the Big Game, Toyota will be airing two advertisements that highlight the all-new 2015 Camry. Both commercials celebrate Toyota’s “One Bold Choice Leads to Another” campaign in a unique way with one celebrating “Bold Dads”, while the other takes a totally different approach.

In this spot titles “How Great I Am” Toyota highlights the impressive accomplishments of paralympic athlete Amy Purdy and her determination to never be held back. We watch her running, snowboarding, mountain biking and performing an intricate ballroom dancing routine that is a nod to her appearance on Dancing with the Stars. All the while, the commercial is voiced over by Muhammad Ali delivering his famous “How Great I Am” speech.

“To say I’m honored to be in this spot airing during the game would be an understatement,” said Purdy. “All my life I’ve been faced with choices, and I’ve been determined to be bold through every one of them. I have a great relationship with Toyota, and to be in an ad that encourages others to persevere and be bold in their own lives is something that is hard to accurately put into words.”

Check out the video above to see the spot now!