New Custom Urban Utility Vehicle Unveiled by Toyota

Sep 25, 2014

Toyota’s innovative new concept car the Utility Vehicle or U2 was recently unveiled at the World Maker Faire in New York City. This unique new model was created with the concept of DIY (Do It Yourself) by adding a variety of customizable features. This gives customers the ability to completely customize the vehicle to their individual specification.

Features on this all-new model include the ability to roll back the roof, and to fold the tailgate into a ramp, protective replaceable ridges on tailgate, roof panels that retract and open, rear glass that can slide into the tailgate and fold-up rear seating, choice among colors and materials for the interior and retractable roof panels, ability to fold and remove the front passenger seat, ability to customize the interior on a versatile rail system and unique shifter design.

“As more products are developed expressly to appeal to Makers and their deep appreciation of design esthetic combined with open architecture and practical utility, we expect to see more trusted brands like Toyota take an unconventional approach to not only product development but their marketing and launch strategies,” said Sherry Huss, VP and co-founder of Maker Faire. “Leveraging the growing Maker movement and Makers’ broad sphere of influence can impact the success of consumer brands and future products.”