Toyota Released ‘One Bold Choice’ Campaign Teaser

Jan 27, 2015

For this year’s Super Bowl on February 1, 2015, Toyota will air two commercials featuring the Toyota Camry. The first of the two spots is part of their “One Bold Choice Lead to Another” which is a tribute to dads. This new spot features a series of fathers discussing their relationships with their own fathers and how that has helped to shape their role as a dad to their children. In anticipation of this new Super Bowl spot, the brand has released a new teaser spot featuring professional football players discussing fatherhood. The past and present athletes featured in this spot include Fred Jackson, DeMarcus Ware, LaVar Arrington and Kurt Warner.

“This ‘One Bold Choice’ campaign is all about the bold choices we as parents—fathers—have to make every day for our families. These choices range from teaching our kids, to showing them what a loving relationship looks like, to displaying sacrifice, work ethic, excellence and love in all areas of our lives,” said Kurt Warner. “Just as I try to encourage and inspire my kids to become greater tomorrow than they were today, my hope is that with the work of Toyota and this campaign, many others will be inspired to do the same in their lives.”

Fans are encouraged to join the campaign by tweeting a photo of themselves with their dads with the hashtag #OneBoldChoice.