Toyota Overall Brand Value Highest Ever

Oct 15, 2014

On Interbrand’s Best Global Brands Report for 2014, Toyota has ranked the highest out of any other autobrand included on the report. Last year, Toyota ranked in the number 10 spot on the annual list of top 100 brands, but this year the brand has climbed up to spot to number 8. Additionally, Toyota’s overall brand value has increased by 20% since 2013 with the company’s total value being $42.4 billion; the highest ever.

“We are honored to once again be included on Interbrand’s Best Global Brands, a distinction we owe to our dedicated associates, incredible dealers and loyal guests,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “At Toyota, we’re not just thinking about where the automobile industry is headed – we’re committed to leading the way to the future of mobility. This recognition from Interbrand is a testament to Toyota’s “Let’s Go Places” experience, and our strong commitment to our retail guests.”

Toyota’s brand increase can be largely attributed to several technological development initiatives the company has taken part in over the last several years such as electric drivetrain, cell engineering and the Toyota Mobility Foundation.

Toyota also promotes several safety initiatives such as Buckle Up For Life, TeenDrive365 and AARP Driver Safety. Interbrand also named Toyota to the number 2 spot on its list of ‘Best Global Green Brands.