Toyota Introduces 2017 Prius Prime

Oct 13, 2016

When deciding what to name the next iteration of the world’s best-selling hybrid, Toyota went with a simple name, the Prime. The Prius Prime has already earned its name in several ways, from offering an EPA-estimated 133 MPGe to being equipped with class leading standard safety systems and technology features.

When the Prius Prime goes on sale later this year, drivers will have a hard time deciding which model they want since they all offer available top of the line features like a vertically oriented 11.6” HD multimedia screen, full color head-up display, Toyota Safety Sense™ P, ultra-low profile LED headlights, six exterior colors, a 1.8L Atkinson-cycle four-cylinder engine, four-seat cabin layout, heated front seats, automatic climate control system, SofTex® synthetic leather trimmed seats, Smart Key System with Push Button Start, JBL® Audio with Prime Apps, Intelligent Clearance Sonar with Intelligent Parking Assist, and an MSRP starting as low as $27,100.

For more information on the 2017 Toyota Prius Prime stay current with our latest blog posts and we will bring you all the details as they become available!

“Prime Mover: Toyota Maxes Out Tech and Style in the World’s Best-Selling Hybrid to Create the 2017 Prius Prime | Toyota.” Toyota USA Newsroom. Toyota, 4 Oct. 2016. Web. 13 Oct. 2016.