Toyota Combats Distracted Driving With Teens and Parents

Oct 15, 2015

In an effort to help curb unsafe driving habits in young people, Toyota is turning to those they listen to the most, their peers. The Toyota TeenDrive365 Video Challenge and The Toyota Driving Coach are the two latest initiatives headed by the automaker.

“We know that teens rank their own peers as one of the leading influencers on their behavioral choices. With that in mind, Discovery Education is proud to partner with Toyota on this unique initiative that empowers teens to use their digital storytelling skills to inspire their peers,” said Lori McFarling, Senior Vice President at Discovery Education. “To keep teens safe on the road, it’s critical that we reach them in the classroom – where they spend the majority of their time – by providing needed digital resources that emphasize the importance of making smart choices behind the wheel.”

The Toyota TeenDrive365 Video Challenge teams up with Discovery Education and prompts high school students all across the US to create short videos that aim to inspire their friends and family members to practice safe driving habits and to avoid distractions while behind the wheel. There is a $15,000 grand prize and an opportunity to work with a Discovery film crew to recreate their video as a TV-ready PSA. Visit www.TeenDrive365inschool.com for more information.

DoSomething.org will help empower teens with knowledge about distracted driving and will create an opportunity for conversation among teens and parents with the Toyota Driving Coach program. The campaign will run from October 1-31, 2015, so visit https://www.dosomething.org/campaigns/driving-coach for more information.