Feb 19, 2016

Fiore Toyota

When NASCAR fans arrive at the Daytona International Speedway this Sunday, February 21, 2016, to watch the 58th annual Daytona 500 they will also be able to experience the all-new Toyota Injector display. This large-scale display was recently completed as part of the first phase of the Daytona renovation to build the world’s first motorsports stadium. The Toyota Injector is a four-level entryway that encompasses 166,000 square feet and is filled with a number of different interactive and informational displays.

Some of these displays are:

  • Toyota Marketplace filled with TRD Products and Toyota production models
  • A replica of the Toyota Camry that Kyle Busch drove to win the 2015 NASCAR Sprint Cup Series (NSCS)
  • The Toyota Roadhouse restaurant with bench seats that are made out of tailgates from Tundra vehicles
  • A Toyota Camry ride that simulates the banking at different NASCAR tracks
  • A 29.5’ wide, 19’ tall Toyota logo (the largest in the U.S.) mounted over 100’ in the air
  • Historic Toyota Racing Entries
  • The Tundra that famously towed the Endeavour Space Shuttle in 2012 along with a replica of the shuttle’s nose cone

“We’re incredibly proud of our Toyota Injector and honored to be the first founding partner of the Daytona Rising project,” said Keith Dahl, General Manager for Motorsports and Asset Management for Toyota Motor Sales, U.S.A., Inc. “Our Injector allows us to engage with visitors in an environment filled with Toyota activities, information and branding – it gives us the opportunity to bring our message to fans in an inspiring manner.Furthermore, this partnership with Daytona reinforces Toyota’s commitment to NASCAR and to motorsports fans, and allows us to showcase that Toyotas are made in America by your neighbors and members of your community.”

Be sure to check out all of these displays at more if you make a trip to Daytona during the 2016 racing season.

“Toyota Injector Rises at New Daytona.” Toyota USA Newsroom. N.p., 18 Feb. 2016. Web. <http%3A%2F%2Fpressroom.toyota.com%2Freleases%2Ftoyota%2Binjector%2Bdaytona%2Bfeb18.htm>.