Toyota Buckle Up For Life

Jun 26, 2015

Ensuring the safety of all passengers is something that Toyota Motor Company is dedicated to. Part of keeping all passengers safe is making sure that everyone is properly buckled in, a factor that applies to passengers of all ages. When it comes to younger passengers, proper seat belt usage also means knowing how to properly install and use their car seat, something that can often be confusing given the amount of different types of seats available today.

As part of that mission, Toyota recently teamed up with the Cincinnati Children’s Hospital Medical Center in order to create their new Buckle Up For Life Campaign. Through this campaign, the brand has created a website called buckleupforlife.org that parents can visit in order to find step-by-step instruction on the proper installation of all car seats. Parents simply have to select the type of seat that they have by answering a few simple questions and then they will be provided with installation instructions.

Check out the video above for more information on the Buckle Up For Life Program.