May 26, 2016

To continue their commitment to finding ways to make mobility safer, more efficient, and convenient, Toyota has announced a collaboration with Uber. Uber is a technology platform that has emerged over the past few years and drastically changed transportation in larger cities. Together, the two companies will enter into a memorandum of understanding where they will experiment with trials of ridesharing in major cities around the world where this transportation trend seems to be expanding.

What can we expect from the Toyota-Uber partnership? The two mobility powerhouses have alluded to developing an in-car Uber app for drivers and a possible special fleet program for Toyota and Lexus. Those ideas are far in the future, but for now, Uber drivers can look forward to purchasing a Toyota and using their earnings as Uber drivers to cover their payments. Pretty cool, right?

“Ridesharing has huge potential in terms of shaping the future of mobility. Through this collaboration with Uber, we would like to explore new ways of delivering secure, convenient and attractive mobility services to customers,” said Shigeki Tomoyama, senior managing officer of Toyota Motor Corporation and president of the Connected Company, one of Toyota Motor Corporation’s recently created in-house companies.

“Toyota and Uber to Explore Ridesharing Collaboration | Corporate.” Toyota and Uber to Explore Ridesharing Collaboration | Corporate. N.p., n.d. Web. 25 May 2016. <http://pressroom.toyota.com/releases/toyota-uber-ridesharing-collaboration-may-24.htm>.