390,000 participating Americans have pledged to save approximately 1.5 billion gallons of water, enough to fill 2,300 Olympic-sized swimming pools, over the next year.
“Toyota is committed to using its knowledge, resources, and time to support programs that promote the efficient use of natural resources,” said Kevin Butt, Regional Environmental Director for Toyota. “We’ve been proud to watch the National Mayor’s Challenge for Water Conservation grow in just a few short years from a grass-roots initiative with a handful of mayors to one of the largest water conservation awareness programs in the nation.”
Americans from cities all over the nation plan to reduce water consumption in their homes, yards, and communities in an effort to increase smart water usage and as part of the 4th Annual National Mayor’s Challenge for Water Conservation. Residents from the cities with the highest percentage of pledges will be entered to win prizes like a Toyota Prius v, home improvement store gift cards, and home irrigation equipment. By offering prizes, Toyota and the Wyland Foundation hope to engage residents and to increase public awareness of water usage.
To learn more about the Wyland Foundation and to make a pledge of your own visit http://www.wylandfoundation.org/

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