TeenDrive365 Video Challenge Is Back

Sep 29, 2016

With car accidents being the number one killer of teenagers in the United States, Toyota has made it their mission to help teens drive safe. However, they believe the best way to do this is to let teens talk to each other. That’s why Toyota and Discovery Education have been partnering to bring us the TeenDrive365 Video Challenge. Teens who would like to enter are asked to make a short video that encourages safe driving among their peers.

“We’ve held the Toyota TeenDrive365 Video Challenge with Discovery Education for five years now because we know that teens can really get through to other teens about driving safety,” said Mike Goss, General Manager, Social Innovation, Toyota Motor North America. “Every year, teens across the country wow us with a mix of videos that are smart, startling, persuasive and often very funny. We can’t wait to see what this year’s crop of young filmmakers come up with.”

Since the challenge began, Toyota and Discovery Education have awarded hundreds of thousands of dollars in scholarships and prizes to several teens. This year, the grand prize will be a $15,000 scholarship and the opportunity to reshoot their winning video as a TV-ready PSA with Discovery Films. If your teen is interested, they can register and submit their entries today through February 23, 2017 at www.TeenDrive365inschool.com.

“CALL FOR ENTRIES: Toyota and Discovery Education Challenge Teens to Spread the Word on Safe Driving.” Toyota USA Newsroom. Toyota, 26 Sept. 2016. Web. 26 Sept. 2016.