Stand Together with Toyota

Aug 10, 2016

The Olympics are in full swing, and to celebrate, Toyota released a new national campaign that encourages friendship, teamwork, and coming together. Toyota’s founder believed that gathering together generated great power. In their new ad, titled, “Stand Together,” the brand shows how just a simple gesture – holding hands – can be used to unite the world.

“Teamwork is ingrained in Toyota’s DNA – it’s a founding principle,” said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A. “We believe, as our founder did, in the ‘power of togetherness’ and athletics is an amazing example of the power of teamwork. While we do not compete at the highest levels of sport on the playing field, we celebrate the spirit of collaboration every day, whether it is within the walls of Toyota, or in our interaction with our guests.”

Toyota also wants to give their fans and opportunity to get involved. The brand has created a hashtag #LetsJoinHands, and for every person who creates and share a video of people joining hands, Toyota will donate $20 dollars to United Way. You’ll also have a chance to see your video on Toyota’s social media and pre-roll. Watch the video above and click the link below for more details!

“Team Spirit Tops Podium in New National Toyota Campaign | Corporate.” Team Spirit Tops Podium in New National Toyota Campaign | Corporate. N.p., n.d. Web. 10 Aug. 2016. <http://pressroom.toyota.com/releases/toyota-team-spirit-national-campaign-aug5.htm>.