A Marketing Campaign For The 2015 Camry Launched By Toyota

Oct 9, 2014

The new Marketing campaign “One Bold Choice Leads to Another” was recently launched by Toyota Motor Company highlighting the all-new 2015 Camry. The theme of this campaign was to inspire boldness and highlight the bold capabilities of this best-selling model. As part of the campaign Toyota will be releasing a series of :30 television advertisements that all have a unique bold story to tell. These spots are titled “Bucket List’, “Fix”, “Guitar”, “Park”, “Movie Premiere” and “Breakout Bride”. Two of these new spots can be seen in the videos below check them out and keep checking for the release of the rest of the spots.

Guitar:

This video shows the story of a young woman who takes her Camry out to purchase storage unit at an auction which leads to the discovery of a hidden treasure inside. This then leads her and her Camry on a roadtrip to find the legendary original owner the experience of a lifetime.

Breakout Bride:

This video shows the story of a young man uses his Camry to successfully complete a high speed rescue of the woman he loves from her wedding to another man.

“The campaign centers on a pivotal message: One bold choice leads to another,” said Jason Schragger, Chief Creative Officer at Saatchi & Saatchi LA, who is leading the T2 creative process. “Through our research, we know buying a car today means buying the label that goes along with it. The boldness of the Camry’s new redesign communicates an unexpected, emotional thrill, and we wanted to capture that spirit of imagination and zest for life while connecting with consumers in meaningful and relevant ways.”