2015 Toyota 4Runner Helps You #KeepItWild

Apr 24, 2015

A new advertisement for the 2015 Toyota 4Runner has been released as part of the brand’s #KeepItWild campaign. This campaign offers a look at the impressive off-roading capabilities of this model while offering a humorous view on how to keep it wild. In the spot, a man is bitten by a snake when he is out photographing nature in a swamp and he immediately springs into action by jumping into his 4Runner and driving through the swamp roads in order to find help.

He finally reaches a group of locals who inform him that the bit is NOT poisonous. Here is where the comedy ensues, however, because the locals speak a different language and as a result, the man thinks they are telling him that it IS poisonous which leaves him bragging to his friends later that he is immune to venom. See the spot for yourself in the video above.