2015 Toyota RAV4 Page Arriving Soon
\If you are looking to purchase the 2015 Toyota RAV4 from a dealer that serves Hollidaysburg, Altoona, Johnstown, State College and Indiana, PA then you should be sure to keep an eye out for Fiore Toyota’s release of a Research & Review page on the all-new model. On this page you will find a full breakdown of information regarding the 2015 RAV4 including standard and available features, trim levels, EPA estimates, Engine and Transmission options and much more.
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Toyota Overall Brand Value Highest Ever
On Interbrand’s Best Global Brands Report for 2014, Toyota has ranked the highest out of any other autobrand included on the report. Last year, Toyota ranked in the number 10 spot on the annual list of top 100 brands, but this year the brand has climbed up to spot to number 8. Additionally, Toyota’s overall brand value has increased by 20% since 2013 with the company’s total value being $42.4 billion; the highest ever.
“We are honored to once again be included on Interbrand’s Best Global Brands, a distinction we owe to our dedicated associates, incredible dealers and loyal guests,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “At Toyota, we’re not just thinking about where the automobile industry is headed – we’re committed to leading the way to the future of mobility. This recognition from Interbrand is a testament to Toyota’s “Let’s Go Places” experience, and our strong commitment to our retail guests.”
Toyota’s brand increase can be largely attributed to several technological development initiatives the company has taken part in over the last several years such as electric drivetrain, cell engineering and the Toyota Mobility Foundation.
Toyota also promotes several safety initiatives such as Buckle Up For Life, TeenDrive365 and AARP Driver Safety. Interbrand also named Toyota to the number 2 spot on its list of ‘Best Global Green Brands.
New 2015 Toyota Camry Race Car
The all-new 2015 Toyota Camry race car was recently introduced by Toyota Motor Sales, U.S.A., Inc. (TMS) and TRD, U.S.A. (Toyota Racing Development). This newly developed model will be competing in the NASCAR Sprint Cup Series (NSCS) beginning in the 2015 racing season with its official debut taking place during February’s ‘Speedweeks’ at Daytona International Speedway.
“We’re thrilled to finally be able to show off our new 2015 Camry race car — becoming the first manufacturer to update the ‘Gen-6’ model that was introduced before the start of the 2013 season,” said Ed Laukes, TMS vice president of marketing, performance and guest experience. “We anticipate that fans will appreciate the development behind this bold Camry design — both on the race track and the showroom floor. Fans will have the chance to get an up close look at our new 2015 Camry in our NASCAR activation and fan engagement activities.”
In order to design this new race car edition, Toyota worked alongside Calty Design and incorporated design elements from the new 2015 production Camry into the redesigned 2015 NSCS Camry such as the front end and grill area. Additional redesigns to the NSCS model include new quarter windows, a new tail and a sleeker nose and hood.
The new Marketing campaign “One Bold Choice Leads to Another” was recently launched by Toyota Motor Company highlighting the all-new 2015 Camry. The theme of this campaign was to inspire boldness and highlight the bold capabilities of this best-selling model. As part of the campaign Toyota will be releasing a series of :30 television advertisements that all have a unique bold story to tell. These spots are titled “Bucket List’, “Fix”, “Guitar”, “Park”, “Movie Premiere” and “Breakout Bride”. Two of these new spots can be seen in the videos below check them out and keep checking for the release of the rest of the spots.
Guitar:
This video shows the story of a young woman who takes her Camry out to purchase storage unit at an auction which leads to the discovery of a hidden treasure inside. This then leads her and her Camry on a roadtrip to find the legendary original owner the experience of a lifetime.
Breakout Bride:
This video shows the story of a young man uses his Camry to successfully complete a high speed rescue of the woman he loves from her wedding to another man.
“The campaign centers on a pivotal message: One bold choice leads to another,” said Jason Schragger, Chief Creative Officer at Saatchi & Saatchi LA, who is leading the T2 creative process. “Through our research, we know buying a car today means buying the label that goes along with it. The boldness of the Camry’s new redesign communicates an unexpected, emotional thrill, and we wanted to capture that spirit of imagination and zest for life while connecting with consumers in meaningful and relevant ways.”
September 2014 sales results were recently released by Toyota. Total sales for the month topped off at 145,427 units showing a continuing positive momentum. The were some significant sales increases and totals for a variety of Toyota’s individual models as well. Here we have some of the brand’s most significant increases:
- Sales of the Camry had over 28,500 units sold
- Sales of the RAV4 increased by 42.7%
- Sales of Toyota Pickups reached more than 20,000 units
- Sales of the 4Runner increased by 76%
- Sales of the Corolla reached 20,530 units sold.
- Sales of the Avalon increased by 8%
- Sales of Toyota SUVs increased by 35.1%
- Sales of the Highlander increased by 22%
“Auto sales remained strong in September and rounded out an excellent third quarter, the best for the industry since 2006,” said Bill Fay, Toyota division group vice president and general manager. “SUVs and crossovers continue to be the industry’s hot spots, and RAV4 and 4Runner both saw double-digits gains.”
Toyota’s Dream Car Art Contest was recently launched in the U.S. by Toyota Financial Services (TFS). The contest began on September 22 and will run through December 13. During that time, youths between the ages of 4-15 are encouraged to submit a drawing depicting their idea of a “Dream Car”. This contest has been designed to not only encourage creativity but to develop an interest in the auto industry amongst today’s youth.
“Every year, it’s exciting to see how the Toyota Dream Car Art Contest inspires youth from around the world to design their vision for the future of transportation, and it’s inspiring to see so many also consider how technology can help address larger societal issues facing their generation,” said Mike Groff, President & CEO of Toyota Financial Services.
All of the submitted entries will be reviewed by Toyota and nine winners will be announced in the beginning of 2015. The selected winners will then have their entries submitted into the World Contest along entries from 80 different countries. From that contest, thirty winners will be chosen and will be invited to attend the official awards ceremony in Japan next August. The trip will be all-expense paid for the winners and their guardians.
On National Public Lands Day nearly 100 Toyota Indiana team members volunteered to assist in the landscaping and development of a park in Downtown Princeton, assisting in the application of special ADA-approved mulch to a playground in Lafayette Park and upgrades to the Bicentennial Park. In addition to the volunteer hours, Toyota also donated $27,000 to the city for funding to help assist with the renovations.
This year marked the 14th year in a row that Toyota Indiana actively participated in National Public Lands Day to assist in the rebuild and renovation of various public lands and public parks.
“We are thrilled Toyota Indiana is able to help add elements to the Friendship City Tribute section of Bicentennial Park”, said Mayor Bob Hurst. “Now our park will have an additional limestone walk path with more landscaping features such as boulders and additional flowers.”
A Research & Review Page on the 2015 Toyota Corolla has been released by Fiore Toyota for customers from Hollidaysburg, Altoona, Johnstown, State College and Indiana, PA. The L, LE, LE Eco and S are the four trim level options found on this all-new model.
Engine options on the 2015 Corolla include a 132 hp 1.8-Liter 4-Cylinder DOHC engine or a 140 hp 1.8-Liter 4-Cylinder DOHC depending on the trim level. EPA estimate for this model is up to 40 MPG highway*.
A few of the standard and available features you can find on the 2015 Corolla new model include Star Safety System™, LATCH System, Tech Audio, Available Entune™ Audio and Available 16” Steel Wheels.
MSRP starts at $16,900** for the L, $18,515** for the LE, $18,915** for the LE Eco and $18,915** for the S.
* 2015 EPA-estimated mileage. Actual mileage will vary.
** Manufacturer’s Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $825 for Cars, $885 for Small/Light Trucks (Sienna, RAV4, RAV4 EV, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma and Venza), $1100 for Large Trucks (Tundra), and $925 for Large SUVs (Sequoia and Land Cruiser). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
Toyota recently brought on Real Estate Strategy Firm JLL to provide project management services in the development and building of the new Toyota headquarters in Plano, TX. Overall, JLL will be in charge of keeping the project development on track and on schedule to be completed in the allotted time frame. JLL is no stranger to the Toyota headquarters, the firm previously assisted Toyota officials in selecting the real estate in Plano, TX that the new headquarters is being built on.
“We are honored to partner with Toyota as they embark on the development of their new state-of-the-art headquarters in Plano,” says JLL Managing Director Scott Boer. “We believe the values and principles our two companies share are a perfect match and will render an ideal workplace for Toyota and its associates far into the future.”
New Custom Urban Utility Vehicle Unveiled by Toyota
Toyota’s innovative new concept car the Utility Vehicle or U2 was recently unveiled at the World Maker Faire in New York City. This unique new model was created with the concept of DIY (Do It Yourself) by adding a variety of customizable features. This gives customers the ability to completely customize the vehicle to their individual specification.
Features on this all-new model include the ability to roll back the roof, and to fold the tailgate into a ramp, protective replaceable ridges on tailgate, roof panels that retract and open, rear glass that can slide into the tailgate and fold-up rear seating, choice among colors and materials for the interior and retractable roof panels, ability to fold and remove the front passenger seat, ability to customize the interior on a versatile rail system and unique shifter design.
“As more products are developed expressly to appeal to Makers and their deep appreciation of design esthetic combined with open architecture and practical utility, we expect to see more trusted brands like Toyota take an unconventional approach to not only product development but their marketing and launch strategies,” said Sherry Huss, VP and co-founder of Maker Faire. “Leveraging the growing Maker movement and Makers’ broad sphere of influence can impact the success of consumer brands and future products.”
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