Ever since its initial release, the 2015 Toyota Sienna minivan has been a favorite amongst parents and kids alike. Parents appreciate the vehicle’s impressive safety features that earned it an IIHS Top Safety Pick + rating and the Toyota Driver Easy Speak system. The kids on the other hand enjoy its Blu-Ray Dual View Entertainment Center . Recently, this praise was echoed by the Greater Atlanta Automotive Media Association (GAAMA) when they named the 2015 Sienna the “Best 3-Row Family Vehicle”.
The Sienna was selected after an evaluation conducted by journalists at Lake Lanier Islands in Georgia. the Sienna was amongst seven vehicles evaluated by the journalists and was selected as the top winner due to its impressive cargo space and seating area that can comfortably fit up to seven passengers, enhanced driving dynamics and its its redesigned interior and exterior look.
“Our experts considered factors like styling, safety, comfort and efficiency, and the results reflect the best in both innovation and execution,” said GAAMA President Jim Tucker. “The overall winner and each of our category winners are must-drive models for anyone shopping for a new family car.”
Fill out our Online Scheduling Form to set up a test drive of the 2015 Toyota Sienna with Fiore Toyota today! We are located at 1000 Logan Boulevard in Hollidaysburg, PA where we serve customers from Altoona, Johnstown, State College and Indiana, PA.
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Toyota Division Releases Sales For April
Throughout the month of April, a total of 177,453 units were sold by Toyota Division according to results released by Toyota Motor Sales (TMS) U.S.A., Inc. Overall, this represents an increase of 0.5% over sales from last April and on a Daily Selling Rate, sales increased by 0.5%.
“Light truck sales have carried the auto industry to its best start in 15 years,” said Bill Fay, Toyota division group vice president and general manager. “The demand for crossover SUVs is off the charts and both the RAV4 and Highlander set April records.”
April Toyota Highlights:
- Camry was the month’s best seller with a total of 34,066 units
- RAV4 sales increased by 22 percent with 22,914 units
- Tacoma sales increased by 12.9 percent
- 4Runner sales increased by 18 percent
- Corolla sales increased 10 percent
- Toyota Light Truck sales increased by 8 percent
- Tundra sales increased by 4.5 percent with 10,681 units
Chris McNamara Shares “The Last Jump”
In a video for Toyota’s 2015 4Runner #KeepItWild campaign, famous rock climber Chris McNamara shares a memorable adventure of the last time he ever went base jumping. In the story he tells that one day a few years back, he spent the day with one of his climbing partners scouting out the perfect place to make a jump in a canyon. The following morning, they got ready and took the jump from their pre-selected location only for Chris, something went terribly wrong.
As soon as he jumped, he could feel that his trajectory was off and that the wind resistance was pulling him in the completely wrong direction from where he had planned to land. He was instead, heading right towards a cliff band with no way of steering himself away from it. Luckily for Chris, he was able to just barely make the cliff band, but he decided then and there that this experience officially marked the time for him to retire from this extreme sport.
Hear him tell the full story in the video above and keep checking back for more stories in the #KeepItWild series.
2015 Toyota 4Runner Helps You #KeepItWild
A new advertisement for the 2015 Toyota 4Runner has been released as part of the brand’s #KeepItWild campaign. This campaign offers a look at the impressive off-roading capabilities of this model while offering a humorous view on how to keep it wild. In the spot, a man is bitten by a snake when he is out photographing nature in a swamp and he immediately springs into action by jumping into his 4Runner and driving through the swamp roads in order to find help.
He finally reaches a group of locals who inform him that the bit is NOT poisonous. Here is where the comedy ensues, however, because the locals speak a different language and as a result, the man thinks they are telling him that it IS poisonous which leaves him bragging to his friends later that he is immune to venom. See the spot for yourself in the video above.
“We know that the future of our society will be built on increasingly sophisticated technological expertise and innovative problem solving,” said Michael Rouse, Toyota USA Foundation President. “That’s why Toyota USA Foundation is proud to support these nonprofits, who are creating exciting opportunities to train and inspire the next generation of leaders in science, technology, engineering and math.”
This exciting announcement comes with $1.9 million in grants throughout the country. These grants will be distributed this spring and will be provided to diverse communities through non-profit K-12 programs. STEM is a national initiative to promote the advancement of Science, Technology, Engineering, and Math in younger generations.
2015 Toyota TeenDrive365 Video Challenge
Toyota has teamed up with Discovery Education once again for the fourth annual Toyota TeenDrive365 Video Challenge. For this year, a there was over 1,000 submissions, which the two companies then narrowed down to ten finalists. The ten finalists videos are now available for viewing on http://www.teendrive365inschool.com/contests/6/vote where the public can go from now until April 30, to view the videos and vote on their favorite. The top selected video will be named the People’s Choice Winner and will receive a $5,000 cash prize.
In addition to the People’s Choice Winner, a first, second and third place winner will be announced after being selected by a panel of judges from Toyota and Discovery education. The first prize winner will receive $15,000 and the opportunity to have their film made into an official Toyota PSA for Distracted driving. The second place winner will receive $10,000 and a behind-the-scenes trip for two to a Velocity network show taping and the third place winner will receive $7,500.
“Each year we are impressed by the creativity and talent of the young filmmakers who enter the Toyota TeenDrive365 Video Challenge and this year was no exception,” said Michael Rouse, President of the Toyota U.S.A. Foundation. “At Toyota we believe that when good ideas are shared great things can happen. We applaud the teens who entered the challenge to share their vision to improve safe driving among their peers.”
The Toyota TeenDrive365 Video Challenge was originally created as a way to promote safer driving habits amongst teen drivers and to showcase the talents of aspiring teenage filmmakers. Each of the video submissions are designed as a PSA to help promote the dangers of distracted driving especially when it comes to cell phone usage and texting.
Check out the video above to see the PSA created from last year’s grand prize winning submission.
The Global Citizen 2015 Earth Day Celebration Will take place from April 17-19 and will feature Toyota Motors America as the Exclusive Partner of the event. As such, Toyota will feature the all-new Toyota Mirai by providing a series of interactive displays to allow attendees to learn more about the brand’s first-ever hydrogen fuel-cell vehicle. The innovative technology that provides power to the Mirai is a combination of oxygen and hydrogen that work together to create electric power that fuels the model for up to 300 miles on a full charge and the only emissions are water vapor.
This will mark the 45th Earth Day Celebration and Toyota’s participation is even more poignant because it was during the 30th celebration that the brand first debuted the Toyota Prius. In addition to the Global Citizen Celebration, the Mirai will also be displayed at the Waterkeeper Alliance’s star-studded “Keep it Clean” celebrity night of comedy taking place on April 22.
“Toyota has been a committed partner in creating solutions and momentum for a cleaner, better planet,” said Kathleen Rogers, president of Earth Day Network. “We are proud to help educate about the possibilities for fuel cell technology and advocate around a shared vision for the environment.”
Toyota Provides Support To Robotics Programs
The Toyota Technical Center (TTC) recently announced that it will be donating $60,000 to fund a series of FIRST Robotics activities in Michigan. As the North American engineering, development and research headquarters for Toyota, TTC is funding these activities in order to help promote STEM research amongst today’s students and to encourage an interest in engineering and the automotive industry.
The provided funding will help to support robotics programs in school along with state and regional competitions. Since its initial development, the robotics program has led to the education and training of over 10,000 future scientists, technologists and engineers throughout the state.
“One of Toyota’s founding principles is to improve society,” stated Kristen Tabar, Electrical Engineer and TTC Vice President. “What better way to do that than to give students the tools they need to be successful today while they develop the critical skills they will need tomorrow. We are inspired by the hard work and dedication of the FIRST Robotics students in Michigan and all over the world. We look forward to seeing what they will accomplish, both this school year and beyond.”
Toyota Sales For March 2015
Sales for Toyota Motor Company have continued to rise throughout the first quarter of the year. The latest monthly total for the Toyota Division was an impressive 194,995 units that sold throughout March. This total represents a 4.4% increase over total sales from March of 2014. Additionally, the daily selling rate (DSR) of Toyota models increased as well at a rate that is 9.1% higher than last year’s DSR.
Toyota Sales Highlights:
- Light trucks sales increased by 11.5% with 105,997 units
- Sienna sales increased by 16.6%
- Tacoma and Tundra sales increased by 5.2% with more than 27,000 units
- Camry sales reached more than 40,000
- RAV4 sales increased by 27.9% with 25,243 units
- 4Runner sales increased by 22.5%
- Corolla sales increased by 19.7% with 35,532 units
2016 Toyota RAV4 Makes World Debut
Toyota recently unveiled the all-new 2016 RAV4 Hybrid at the New York International Auto Show. This is now the eighth hybrid to be released by the brand since the launch of the Prius back in 2000. This newest hybrid model has been designed to appeal to more adventurous outdoor lovers who are looking for a fuel-efficient vehicle that can easily handle a variety of road and weather conditions.
Additionally, this model comes complete with a variety of available style, safety and technological such as 17” Alloy Wheels, Six Exterior Color Options, 4.2-inch TFT multi-information display, Smart Key, Homelink® garage door opener, front and rear parking sonar, SiriusXM All-Access Radio with a 3-month complimentary trial, Leather steering wheel, Pre-Collision Warning System, Dynamic Radar Cruise Control, Automatic High Beams, Forward Collision Warning, Pedestrian Pre-Collision System and Lane Departure Warning.
Additionally, this model also comes with the all-new Bird’s Eye View Monitor that offers an industry-first live rotating 360 degree driver view with its innovative Perimeter scan. This system helps drivers to have a full view around their vehicle in order to better observe objects that could get in the way when pulling in and out of a parking space or drive way, or for assistance in parallel parking. This system works through the use of four cameras that are mounted to the rear, front and side mirrors offering the driver views from every possible angle around their vehicle.
Check out this incredible new system in the video above and keep checking back with Fiore Toyota for more information on this all-new model is you live near Hollidaysburg, Altoona, Johnstown, State College or Indiana, PA.
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