Toyota Motor Company knows that mobility is not just a convenience but something that can empower you to take charge of your life. That is why the brand has started Project BLAID which is dedicated to creating a device that would offer more mobility to the visually impaired. This device would help to offer the wearer better navigation when walking around indoor spaces such as houses, offices, stores, public restrooms, stairs, escalators, and much more.
This device has been designed to use cameras to help better detect objects in the surrounding area and then it transmits this information to the wearer through speakers and vibration motors. Overall, this will help to fill in any gaps left by canes and guide dogs. Eventually, Toyota plans to include software such as facial recognition, mapping, and object detection.
“Project BLAID is one example of how Toyota is leading the way to the future of mobility, when getting around will be about more than just cars,” said Simon Nagata, Executive Vice President and Chief Administrative Officer, Toyota Motor North America. “We want to extend the freedom of mobility for all, no matter their circumstance, location or ability.”
“Wearable Mobility Device for the Blind and Visually Impaired Being Developed by Toyota | Corporate.” Toyota USA Newsroom. N.p., 7 Mar. 2016. Web. 07 Mar. 2016. <http://pressroom.toyota.com/releases/wearable+mobility+visually+impaired+toyota.htm>.
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1992 Toyota Tercel Commercial Starring Paul Rudd
Actor Paul Rudd is a well-known comedic actor who has made quite a name for himself appearing opposite several big name stars in films such as I Love You, Man; Role Models; Anchorman, and more. While many people may know and love him as the famous big name actor that he is today, what you may not know is that one of his first acting role was starring in a Toyota commercial. The commercial was for a 1992 Toyota Tercel and he was just 23 years old when he landed the role.
In order to bring you a fun Flashback this Friday with a bit of Toyota nostalgia we have shared this retro commercial with you below. Check it out to see Rudd as the a guy calling up his brother to see if he can take his new Tercel out for a spin. Also, be sure to listen the voice of Martin Sheen providing the voiceover.
“Paul Rudd Delivers Award Winning Performance In ’92 Toyota Commercial.”BuzzFeed. N.p., 21 June 2013. Web. 02 Mar. 2016. <http://www.buzzfeed.com/leonoraepstein/paul-rudd-delivers-award-winning-performance-in-92-toyota-co#.elPLlpkPn>.
February Sales Announced By Toyota
According to Toyota Motor Sales (TMS), U.S.A., Inc. recently announced the brand’s total sales results from February, and overall the Toyota Division’s sales reached 166,618 units. This total exceeds the total from February 2015 by 5.2 percent.
“Light trucks continue to drive strong demand in 2016,” said Bill Fay, group vice president and general manager for the Toyota division. “The Toyota division had back-to-back, best-ever light truck monthly records, supported by another best-ever month in February for RAV4.”
Along with the overall brand increase, a number of Toyota’s individual vehicles also had experienced positive sales results. Two of the best sellers were the RAV4 and the Highlander selling 25,523 units and 12,466 units respectively. These totals represents the best-ever February results for both vehicles.
Additional Highlights:
- Corolla up 5.4 percent with sales of 29,342 units
- Land Cruiser up 11.7 percent with sales of 229 units
- 4Runner up 32 percent with sales of 8,746 units
- Sequoia up 11.4 percent with sales of 954 units
- Tacoma up 14.5 percent with sales of 14,172 units
- Sienna up 5.5 percent with sales of 11,541 units
“Toyota Motor Sales Reports 5.2 Percent February Increase.” Toyota USA Newsroom. N.p., 1 Mar. 2016. Web. <http%3A%2F%2Fpressroom.toyota.com%2Freleases%2Ftoyota-lexus-scion-february-2016-sales-release.htm>.
The 2016 Toyota Highlander has now been given a Top Safety Pick + rating by the Insurance Institute for Highway Safety following an improvement on its performance in the small overlap front test that changed its score from acceptable to good. In addition to the top rating in this test, the vehicle also earned the top rating of “good” in all of the four additional IIHS tests as well and their available front crash prevention system earned a “superior” rating, which is the highest rating presented for the evaluation of this technology.
The 2016 Toyota Highlander is equipped with a variety of standard safety features such as the Star Safety System™ which includes Electronic Brake-Force Distribution, Brake Assist, ABS, Enhanced Vehicle Stability Control, Smart Stop Technology®, and Traction Control. Additional features include Engine Immobilizer, Tire Pressure Monitor System, Hill Start Assist Control, Side-Impact Door Beams, Advanced Airbag System, Front Passenger Seat-Cushion Airbag, All-Row Roll-Sensing Side Curtain Airbags, Front Seat-Mounted Side Airbags, Child-Protector Rear Door Locks, Front Whiplash-Injury-Lessening Seats, Energy-Absorbing Crumple Zones, LATCH System, Driver Knee Airbag, and ToyotaCare.
If you would like to take the 2016 Toyota Highlander out for a test drive head on over to Fiore Toyota today!
“Toyota Highlander Earns 2016 TOP SAFETY PICK+ Award.” Insurance Institute for Highway Safety. N.p., 23 Feb. 2016. Web. <http%3A%2F%2Fwww.iihs.org%2Fiihs%2Fnews%2Fdesktopnews%2Ftoyota-highlander-earns-2016-top-safety-pick-award>.
Denny Hamlin Wins Daytona 500 for Toyota
Toyota Racing started racing season this year with a historical win during this past Sunday’s 2016 NASCAR Sprint Cup Series season-opener in Daytona. In what is now the closest finish in Daytona 500 history, The Joe Gibbs Racing No.11 FedEx Camry driven by Denny Hamlin reached the finish line 0.010 seconds before Camry driver, Martin Truex.
This was an exciting win for both Denny Hamlin, who has now clinched a spot in the Chase championship playoff, and Toyota Racing. Toyota has been gained over 80 victories since their first appearance in the Sprint Cup Series back in 2007. Hamlin has been a big part of this success; since becoming a Toyota driver in 2008, he has won 24 of his 27 NSCS victories.
“This is the greatest race in America,” said David Wilson, president and general manager of TRD, U.S.A. (Toyota Racing Development). “For our company to have won it makes it that special. The reason we came into the sport was to connect with the American fans, to talk about how we build every Camry in America. I still remember what resonated my first time at Daytona, this moniker – ‘The Great American Race’ – as we were looking at why we should come into NASCAR. That was a big part of it – to have a shot at winning ‘The Great American Race,’ to be able to talk to the incredible, powerful fan base that NASCAR has. How do you quantify the value? It’s truly stunning and special.”
Make sure to watch the next NASCAR race which will be at Atlanta Motor Speedway on February 28th and check back with our blog for more Toyota Racing updates!
“Denny Hamlin Captures Toyota’s First Daytona 500 Victory | Corporate.” Denny Hamlin Captures Toyota’s First Daytona 500 Victory | Corporate. N.p., n.d. Web. 23 Feb. 2016. <http://pressroom.toyota.com/releases/hamlin+daytona+500+2016.htm>.
When NASCAR fans arrive at the Daytona International Speedway this Sunday, February 21, 2016, to watch the 58th annual Daytona 500 they will also be able to experience the all-new Toyota Injector display. This large-scale display was recently completed as part of the first phase of the Daytona renovation to build the world’s first motorsports stadium. The Toyota Injector is a four-level entryway that encompasses 166,000 square feet and is filled with a number of different interactive and informational displays.
Some of these displays are:
- Toyota Marketplace filled with TRD Products and Toyota production models
- A replica of the Toyota Camry that Kyle Busch drove to win the 2015 NASCAR Sprint Cup Series (NSCS)
- The Toyota Roadhouse restaurant with bench seats that are made out of tailgates from Tundra vehicles
- A Toyota Camry ride that simulates the banking at different NASCAR tracks
- A 29.5’ wide, 19’ tall Toyota logo (the largest in the U.S.) mounted over 100’ in the air
- Historic Toyota Racing Entries
- The Tundra that famously towed the Endeavour Space Shuttle in 2012 along with a replica of the shuttle’s nose cone
“We’re incredibly proud of our Toyota Injector and honored to be the first founding partner of the Daytona Rising project,” said Keith Dahl, General Manager for Motorsports and Asset Management for Toyota Motor Sales, U.S.A., Inc. “Our Injector allows us to engage with visitors in an environment filled with Toyota activities, information and branding – it gives us the opportunity to bring our message to fans in an inspiring manner.Furthermore, this partnership with Daytona reinforces Toyota’s commitment to NASCAR and to motorsports fans, and allows us to showcase that Toyotas are made in America by your neighbors and members of your community.”
Be sure to check out all of these displays at more if you make a trip to Daytona during the 2016 racing season.
“Toyota Injector Rises at New Daytona.” Toyota USA Newsroom. N.p., 18 Feb. 2016. Web. <http%3A%2F%2Fpressroom.toyota.com%2Freleases%2Ftoyota%2Binjector%2Bdaytona%2Bfeb18.htm>.
The new 2017 Toyota Tacoma TRD Pro recently made its official world debut when Toyota put it on display at the 2016 Chicago Auto Show. This all-new vehicle was designed and produced by the Toyota Racing Design team and it has been equipped with a number of impressive features and capabilities that truly make it a stand-out vehicle.
The new 2017 Toyota Tacoma TRD Pro is powered by a 3.5-Liter V6 engine that is paired with either a 6-speed manual or 6-speed automatic transmission. A few of the features included on this model are Rigid Industries LED fog lights, a four-wheel drive system, 16-inch TRD black alloy wheels, a 1-inch lift backed by heavy duty suspension, and a heritage-inspired TOYOTA front grille.
This vehicle is not set to be released until sometime in the fall, so be sure to keep checking back here to find out when this model is available here at Fiore Toyota.
“2017 Toyota Tacoma TRD Pro Is a Truck Marty McFly Would Love.” Mashable. N.p., n.d. Web. 15 Feb. 2016. <http://mashable.com/2016/02/11/2017-toyota-tacoma-trd-pro/?utm_medium=email&utm_campaign=daily&utm_source=newsletter&utm_cid=mash-prod-email-topstories&utm_emailalert=daily#Gdy8SLA8DiqN>.
Fiore Toyota To Release New 2016 Toyota 4Runner Page
Are you excited to hear that the new 2016 Toyota 4Runner is here at Fiore Toyota? Well we are certainly excited to be able to invite all of our customers to stop by our dealership and take it out for a test drive. If you would like to research the facts of this page first, however, then you should keep an eye out for the arrival of our new Research & Review page. This new page will be filled with information such as performance capabilities, safety features, trim level options, standard features on each trim, and much more.
MotorWeek has released a new Quick Spin review featuring the new 2016 Toyota RAV4. In this short review, they focused on the improvements to both this model as well as the Hybrid version. Overall they were impressed with the style and capabilities of this refreshed vehicle, especially commenting on its new performance capabilities and all of the available packages that add even more upgraded styling options. MotorWeek was especially impressed with the new 2016 Toyota RAV4 Hybrid which they felt was a significant improvement over the previous version in terms of both interior noise level and overall ride quality. Hear for yourself all that they had to say in the video below and head on over to Fiore Toyota today to take the new 2016 Toyota RAV4 out for your own test drive.
New 2016 Toyota RAV4 Page Now Available
The Research & Review page on the new 2016 Toyota RAV4 that Fiore Toyota promised would be released for all of our customers from Hollidaysburg, Altoona, Johnstown, State College, and Indiana, PA is now officially available. You can now find this page under our “Model Lineup” tab and we encourage you to read through it to learn all about this model before you fill out our Online Scheduling Form to set up a test drive with us.
The trim level options on the new 2016 Toyota RAV4 include the LE, XLE, SE, and Limited and you will find a full list of the features that come standard on each model along with starting MSRP for each trim on this new page. Some of these features include Electronic Brake-Force Distribution, Trailer-Sway Control, Star Safety System™, Cruise Control, Backup Camera, Hands-Free Phone Capability, 17” Steel Wheels, and Six-Way Adjustable Driver’s Seat.
This model also comes equipped with a 176 horsepower 2.5L Four-Cylinder Engine and a Six-Speed Automatic Transmission.
Read the full page to learn even more.
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