Toyota Motor Company was one of more than 20 automakers who agreed to help the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety in their goal to make Automatic Emergency Braking (AEB) standard by no later than September 1, 2022. Now, Toyota has announced that they plan to make this technology standard on their vehicles even sooner by setting a new goal for the end of next year. Therefore, the brand hopes to make AEB standard on all new vehicle beginning with models for the 2018 model year. As of now, the only vehicles in the Toyota lineup that will not have standard AEB by then will be the 4Runner and the Mirai.
“We are proud to help lead this industry in standardizing these systems and bring automated braking to our customers sooner rather than later,” said Jim Lentz, CEO of Toyota Motor North America.
Keep checking back here to find out more.
“Toyota Will Make Automatic Braking Near-Standard By Next Year.”Ubergizmo. N.p., 28 Mar. 2016. Web. 28 Mar. 2016. <http://www.ubergizmo.com/2016/03/toyota-will-make-automatic-braking-near-standard-by-next-year/>.
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2016 World Green Car Awarded to Toyota Mirai
Years ago, Toyota changed the way we look at cars with the introduction of the Toyota Prius. Toyota is once again looking to make leaps and bounds in the realm of environmentally friendly cars with the hydrogen-powered Toyota Mirai. The Mirai has already been awarded as the 2016 World Green Car just the other day at the New York International Auto Show.
Bill Fay, group vice president and general manager, Toyota Division said, “With a range of over 300 miles per tank, a refueling time of under five minutes, and emissions that consist only of water vapor, Mirai is leading the world forward toward a more sustainable future.”
The Mirai beat out seven other vehicles from all across the globe to win the award. Nearly every aspect of the car from tailpipe emissions to fuel consumption were carefully considered to create a car that was more environmentally conscious than ever.
“Toyota Mirai Wins 2016 World Green Car | Toyota.” Toyota Mirai Wins 2016 World Green Car | Toyota. N.p., 24 Mar. 2016. Web. 25 Mar. 2016.
Serious Eats & Toyota Date Night Number 2
In one of our previous blogs we shared with you the first date night experience that was brought to couples in six different cities thanks to Serious Eats and Toyota. In this newest episode, we meet Jeannie and her husband Adam as they head off for their Serious Eats experience at a popular tapas restaurant in Boston, MA called Toro. This restaurant is run by Chef Jamie Bissonnette, who is all about finding new and inspiring ways to create exciting dishes that will appeal to the food lover in all of us. Everyone has different tastes and preferences when it comes to eating, and Chef Bissonnette is all about helping people to explore their tastes and create new and exciting food combinations based on individual preferences.
Throughout this episode, we also get to see how the Toyota Sienna helps to make this special date night even more memorable. To start, Chef Bissonnette uses this vehicle as he runs his daily errands picking up fresh ingredients that he will use to cook for his customers that night. He finds this vehicle so impressive that he even states that it is making him want to go out and buy a car for the first time in nearly ten years. Later, the Toyota Sienna serves as the official vehicle that chauffeurs Jeannie and Adam to their memorable evening.
2016 Toyota Sienna Page To Be Released
If you are in search of a minivan that can easily transport the whole family in comfort and style then you should head on over to Fiore Toyota and test drive the all-new 2016 Toyota Sienna. This fun and efficient minivan will be a great addition to any busy, growing family and we are sure you will agree once you see all that it has to offer. To help get the process started for you will be releasing a Research & Review page that will allow you to learn all about the details of this vehicle right from the comfort of your own home so that you will feel fully informed once you arrive at our dealership to take it out for a test drive. Look out for its arrival under our “Model Research” tab.
The Ultimate Date Night With Toyota & Serious Eats
Serious Eats has teamed up with Toyota in order to provide a memorable date night experience for couples in six different cities. All of the couples will be chauffeured around in an all-new Toyota Sienna as they are taken to one of the hottest restaurants in their city and be treated to a one-on-one culinary experience with the owner/head chef.
Toyota released a video that features one of these experience as the Toyota Sienna helped two couples — London and Justin and Sophie and Neal — make it to the Venice, California restaurant LEONA run by Chef Nyesha Arrington. Throughout their evening, they were treated to a multi-course meal that included gourmet food that Chef Nyesha created from inspiration from some of her favorite comfort foods. She also made sure to use all ingredients that she purchased at her local farmer’s market which is all part of her mission to provide her customers with what she calls “a hug from the inside”.
Learn more about Chef Nyesha and her cooking passion in the video below.
Toyota Provides Support To Safety City Program
Well before their 16th birthday, kids are learning driving habits through years of passengering with their parents and other adults in their lives that they frequently drive with. As we know, many of us do not always use the best driving habits when we do not think we are being critiqued. Most parents of course want their children to be as safe as possible and follow all the rules of the road once they get behind the wheel, but if years of watching bad habits have been instilled in them then it can be hard to break. This is why it is important to make sure that children are learning the proper safe driving techniques from an early age which is why Toyota has been supporting Safety City in Kentucky since it first opened up back in 1990.
At Safety City, kids in second and third grade can attend a free safety education program that combines student driving experiences with classroom learning to help provide them with real-world scenarios and instruction. The classroom topics covered through the program include Seatbelt Use, Traffic, and Pedestrian Safety.
The program was originally started as a partnership between the Lexington Police Department and Eastern Kentucky University and today it serves around 2,000 students per year. Toyota recently made a $49,000 donation to help Safety City purchase ten kid-size electric cars which will be replacing the fleet of vehicles that have been in use since the program first started.
For Toyota, supporting Safety City is second nature. “We believe everyone deserves to be safe, and we want to be a part of helping keep people safe, on and off the road,” said Wil James, president of Toyota’s Kentucky plant. “That’s a priority for us, and it’s why we’re investing in programs like Safety City.”
“Toyota Puts the Vroom in Safety Education Program Aimed at Putting Kids in the Driver’s Seat | Corporate.” Toyota USA Newsroom. N.p., 8 Mar. 2016. Web. 09 Mar. 2016. <http://pressroom.toyota.com/releases/toyota+safety+city+tmmk+march8.htm>.
Toyota Motor Company knows that mobility is not just a convenience but something that can empower you to take charge of your life. That is why the brand has started Project BLAID which is dedicated to creating a device that would offer more mobility to the visually impaired. This device would help to offer the wearer better navigation when walking around indoor spaces such as houses, offices, stores, public restrooms, stairs, escalators, and much more.
This device has been designed to use cameras to help better detect objects in the surrounding area and then it transmits this information to the wearer through speakers and vibration motors. Overall, this will help to fill in any gaps left by canes and guide dogs. Eventually, Toyota plans to include software such as facial recognition, mapping, and object detection.
“Project BLAID is one example of how Toyota is leading the way to the future of mobility, when getting around will be about more than just cars,” said Simon Nagata, Executive Vice President and Chief Administrative Officer, Toyota Motor North America. “We want to extend the freedom of mobility for all, no matter their circumstance, location or ability.”
“Wearable Mobility Device for the Blind and Visually Impaired Being Developed by Toyota | Corporate.” Toyota USA Newsroom. N.p., 7 Mar. 2016. Web. 07 Mar. 2016. <http://pressroom.toyota.com/releases/wearable+mobility+visually+impaired+toyota.htm>.
1992 Toyota Tercel Commercial Starring Paul Rudd
Actor Paul Rudd is a well-known comedic actor who has made quite a name for himself appearing opposite several big name stars in films such as I Love You, Man; Role Models; Anchorman, and more. While many people may know and love him as the famous big name actor that he is today, what you may not know is that one of his first acting role was starring in a Toyota commercial. The commercial was for a 1992 Toyota Tercel and he was just 23 years old when he landed the role.
In order to bring you a fun Flashback this Friday with a bit of Toyota nostalgia we have shared this retro commercial with you below. Check it out to see Rudd as the a guy calling up his brother to see if he can take his new Tercel out for a spin. Also, be sure to listen the voice of Martin Sheen providing the voiceover.
“Paul Rudd Delivers Award Winning Performance In ’92 Toyota Commercial.”BuzzFeed. N.p., 21 June 2013. Web. 02 Mar. 2016. <http://www.buzzfeed.com/leonoraepstein/paul-rudd-delivers-award-winning-performance-in-92-toyota-co#.elPLlpkPn>.
February Sales Announced By Toyota
According to Toyota Motor Sales (TMS), U.S.A., Inc. recently announced the brand’s total sales results from February, and overall the Toyota Division’s sales reached 166,618 units. This total exceeds the total from February 2015 by 5.2 percent.
“Light trucks continue to drive strong demand in 2016,” said Bill Fay, group vice president and general manager for the Toyota division. “The Toyota division had back-to-back, best-ever light truck monthly records, supported by another best-ever month in February for RAV4.”
Along with the overall brand increase, a number of Toyota’s individual vehicles also had experienced positive sales results. Two of the best sellers were the RAV4 and the Highlander selling 25,523 units and 12,466 units respectively. These totals represents the best-ever February results for both vehicles.
Additional Highlights:
- Corolla up 5.4 percent with sales of 29,342 units
- Land Cruiser up 11.7 percent with sales of 229 units
- 4Runner up 32 percent with sales of 8,746 units
- Sequoia up 11.4 percent with sales of 954 units
- Tacoma up 14.5 percent with sales of 14,172 units
- Sienna up 5.5 percent with sales of 11,541 units
“Toyota Motor Sales Reports 5.2 Percent February Increase.” Toyota USA Newsroom. N.p., 1 Mar. 2016. Web. <http%3A%2F%2Fpressroom.toyota.com%2Freleases%2Ftoyota-lexus-scion-february-2016-sales-release.htm>.
The 2016 Toyota Highlander has now been given a Top Safety Pick + rating by the Insurance Institute for Highway Safety following an improvement on its performance in the small overlap front test that changed its score from acceptable to good. In addition to the top rating in this test, the vehicle also earned the top rating of “good” in all of the four additional IIHS tests as well and their available front crash prevention system earned a “superior” rating, which is the highest rating presented for the evaluation of this technology.
The 2016 Toyota Highlander is equipped with a variety of standard safety features such as the Star Safety System™ which includes Electronic Brake-Force Distribution, Brake Assist, ABS, Enhanced Vehicle Stability Control, Smart Stop Technology®, and Traction Control. Additional features include Engine Immobilizer, Tire Pressure Monitor System, Hill Start Assist Control, Side-Impact Door Beams, Advanced Airbag System, Front Passenger Seat-Cushion Airbag, All-Row Roll-Sensing Side Curtain Airbags, Front Seat-Mounted Side Airbags, Child-Protector Rear Door Locks, Front Whiplash-Injury-Lessening Seats, Energy-Absorbing Crumple Zones, LATCH System, Driver Knee Airbag, and ToyotaCare.
If you would like to take the 2016 Toyota Highlander out for a test drive head on over to Fiore Toyota today!
“Toyota Highlander Earns 2016 TOP SAFETY PICK+ Award.” Insurance Institute for Highway Safety. N.p., 23 Feb. 2016. Web. <http%3A%2F%2Fwww.iihs.org%2Fiihs%2Fnews%2Fdesktopnews%2Ftoyota-highlander-earns-2016-top-safety-pick-award>.
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