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The Global Citizen 2015 Earth Day Celebration Will take place from April 17-19 and will feature Toyota Motors America as the Exclusive Partner of the event. As such, Toyota will feature the all-new Toyota Mirai by providing a series of interactive displays to allow attendees to learn more about the brand’s first-ever hydrogen fuel-cell vehicle. […]
The Toyota Technical Center (TTC) recently announced that it will be donating $60,000 to fund a series of FIRST Robotics activities in Michigan. As the North American engineering, development and research headquarters for Toyota, TTC is funding these activities in order to help promote STEM research amongst today’s students and to encourage an interest in […]
Sales for Toyota Motor Company have continued to rise throughout the first quarter of the year. The latest monthly total for the Toyota Division was an impressive 194,995 units that sold throughout March. This total represents a 4.4% increase over total sales from March of 2014. Additionally, the daily selling rate (DSR) of Toyota models […]
Toyota recently unveiled the all-new 2016 RAV4 Hybrid at the New York International Auto Show. This is now the eighth hybrid to be released by the brand since the launch of the Prius back in 2000. This newest hybrid model has been designed to appeal to more adventurous outdoor lovers who are looking for […]
A new interactive program called “Gifony” has been released by Toyota, making it possible for fans to create their own custom Toyota DJ mix using the sites and sounds of the Toyota production line. The program is on an interactive platform that features a series of gifs that offer a quick look and sound […]
Toyota recently shone the spotlight on Dana Buckley, one of the safety engineers at the Toyota Technical Center (TTC). Buckley’s story is a unique one as she seemed to accidently fall into her career through a chance encounter with a Toyota Recruiter at a Society of Women Engineers conference back in 2012. This was a […]
Toyota is taking another step to improve distracted driving issues by applying for a patent on their new eyelid detection system. This new system scans the driver’s eye and measures the space between the eyelids to calculate how open the driver’s eyes are to determine whether their focus is on the road ahead or a […]
At the annual Texas Automotive Writers Association (TAWA) Roundup that took place earlier this month, The 2015 Toyota Sienna, or “Swagger Wagon” as it has been nicknamed, was presented with two different accolades. This vehicle was awarded as both the Family Car of Texas and the Minivan of Texas. The judging for this year’s competition […]
In our previous blog we brought you the first three videos in the six part series “Making the Mirai” featuring the production of the Mirai, Toyota’s new fuel-cell sedan. Here we have the final three videos in the series that take you through the rest of the journey as the new Mirai travels along the […]
A series of videos documenting the production of the all-new Toyota Mirai were recently released by Toyota. The videos include an in-depth look at all of the various assembly-line steps at the Motomachi Plant in Toyota City, Japan. Additionally, the series also includes a speech delivered to plant workers by Toyota Motor Corporation President Akio […]
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